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Christian Borges

Marketing / Communications Exec, Consultant, Co-Founder, Board Member, Mentor

Christian Borges is a seasoned marketing executive with over 20 years of experience in consumer-centric and strategic marketing. He currently serves as the Senior Vice President of Marketing at true[X], where he leads various marketing initiatives, including corporate positioning, public relations, and event management. His role involves overseeing the execution of comprehensive marketing strategies that engage consumers across multiple channels.12

In addition to his position at true[X], he is a Co-Founder of ON_Discourse, a member-driven media company focused on fostering discourse at the intersection of business and technology. This venture aims to leverage community insights to navigate the evolving landscape shaped by technological advancements, particularly in web3.2 Borges has also been involved in significant rebranding efforts and has managed strategic communications for several mergers and acquisitions throughout his career.12

Borges has a strong background in agency work, having held senior roles at MRY and Deep Focus, where he was instrumental in developing innovative digital marketing strategies and managing corporate communications.1 His expertise spans various aspects of marketing, including brand development, digital strategy, and consumer engagement.

In summary, Christian Borges is an influential figure in the marketing sector, known for his strategic insights and leadership in both corporate and entrepreneurial environments.

Highlights

Feb 22 · linkedin

I'm excited to attend the 2024 Fast Company Grill in Austin! To join me click here https://lnkd.in/ebjpf_hp Fast Company

Feb 16 · linkedin

Breaking Barriers: The Landmark Moment in Women’s Sports that Is the “Steph v. Sabrina” 3-Point Shootout

With the NFL season now officially over, and football at least temporarily in the rearview mirror, it's time to turn our collective attention to the upcoming NBA All-Star Weekend, which kicks-off in Indianapolis Feb. 16th-18th and features a range of activities, including the Rising Stars Challenge, All-Star Saturday Night, and of course the highly anticipated All-Star Game.

One of the highlights of the weekend will be the much-anticipated "Stephen vs. Sabrina" 3-point shootout between Stephen Curry, the NBA's all-time leader in 3-pointers made, and Sabrina Ionescu, the reigning WNBA 3-point shootout champion and single-season record holder. The matchup was sparked by a conversation between Curry and his teammate, and the NBA has arranged for it to take place during All-Star Saturday Night, which will be televised on TNT. Both Curry and Ionescu will shoot from the NBA 3-point line.

The "Steph vs. Sabrina" 3-point shootout is a significant moment for both the WNBA and women's sports, and marks the first time a male and female athlete will compete directly against each other in an All-Star event, a milestone moment for gender equality in sports much in the vein of the infamous Billie Jean King v. Bobby Riggs “Battle of the Sexes” tennis match back in 1973.

This event is also an incredible opportunity for exposure and recognition for the WNBA and women's sports. Sabrina Ionescu is a rising star in the league, and the chance to showcase her skills on a national stage alongside Stephen Curry is a huge win for the league and its players, and highlights the importance of representation and visibility for women – and young girls - in sports. It can help to bring more awareness, attention, visibility and respect to the incredible talent and hard work of female athletes, with the potential to inspire and empower a new generation of athletes while also acting as a positive signal for young girls, 45% of whom quit sports by age 14 due to low body confidence.

On the heels of last night’s historic performance by Iowa’s Caitlin Clark, who not only scored an all-time high 49 points, but shot a deep mid-court 3-pointer to become the NCAA women’s basketball all-time leading scorer with a total of 3,528 points, we are indeed at the precipice of a new age in women's sports. With increased investment, media coverage, and support from fans and sponsors, women's sports are on the rise, and it's a thrilling time to be a part of this movement. The future looks bright for female athletes, and while forward movement won’t come without its challenges, my expectation is that we can expect to see even more groundbreaking moments and achievements in the months and years to come, and I for one am all in.

#NBAAllStar #NBAAllStarWeekend #SabrinaVsStephen #CelebratingWomensSports #WomenInSports #GenderEqualityInSports #SportsMarketing #AdvertisingInSports

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Christian Borges
Christian Borges, photo 1
Christian Borges, photo 2
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Location

West Orange, New Jersey, United States