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Lena Petersen

Executive in advertising, marketing, media, technology, and communications

Lena Petersen is the Chief Strategy Officer at Sugar23, an entertainment company founded by producer Michael Sugar. She transitioned to this newly created role at the end of August 2024 after spending over eight years at MediaLink, where she served as Chief Brand Officer and Managing Director. At Sugar23, Petersen also holds the title of partner, reflecting her significant role in the company’s strategic direction.

Petersen has a robust background in the media and marketing sectors, having accumulated nearly two decades of experience. Her contributions have been recognized through awards such as the Campaign 40 Over 40 and Adweek 50, which honor influential leaders in advertising and media.123

Highlights

Apr 30 · linkedin

I'm very fortunate to attend a lot of events for work but one event on the annual marketing calendar stands out from the rest because it just matters...MORE. Breast Cancer has impacted my family and so many others and Breastcancer.org is an absolute lifeline for millions. So when the legendary ad woman, friend and survivor Katie Kulik and her equally passionate co-chair Carl Fremont asked me to join the inaugural Women In Media and Marketing committee to raise funds for breastcancer.org -- the answer was a resounding "hell yes." It always feel like a bit of magic when my professional skills and my personal passions combine to make a real difference in people's lives, and this gathering is magical. Our second annual award lunch is this Thursday at the JPMorgan Chase corporate HQ ... and so happy to say it's another sell out this year.

Even though the event has sold out, you can still join our mission to help provide crucial resources and community to people and their loved ones everywhere dealing with breast cancer. Donate today at https://lnkd.in/eUF-Tg3w

Again, a huge shoutout to my MediaLink and United Talent Agency family for supporting the mission and the best event co-chairs around Carl Fremont & Katie Kulik, along with our rockstar committee who carried the load when my professional life got a bit hectic the last few months. Thank you Beth Reilly, Cara Lewis, Carly Miller, Carrie Seifer, Christy Tanner, Jan Weinstein, Jennifer Churchill, Judith Hammerman, Judy Jackson, Katie Kelleher, Kristen Elliott, Laurinda Rainey, Lynn Brading, Matt Liebhaber, Nicole Ellingson, Sheila Buckley, Stephanie D'Introno, Heidi Gray, Elizabeth Izard Apelles! #Breastcancerawarness #WIMM #nonprofit

Apr 26 · linkedin

🎶"are you gonna go my way" 🎶 at Cannes Lions International Festival of Creativity? Yes, Lenny Kravitz, I think I will. Excitement is building for the annual MediaLink and iHeartMedia dinner at Hotel du Cap and all things MediaLink Beach. ML Beach opens on Monday, June 17 -- see you there!

Related Questions

What are Lena Petersen's main responsibilities at Sugar23?
How did Lena Petersen's career evolve before joining Sugar23?
What notable projects has Lena Petersen worked on at MediaLink?
How has Lena Petersen's role at Sugar23 impacted the company's strategy?
What awards and recognitions has Lena Petersen received in her career?
Lena Petersen
Lena Petersen, photo 1
Lena Petersen, photo 2
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Experience

MediaLink; Starcom; Leo Burnett

Location

Greater Chicago Area