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Christiane De Carvalho
VP, Partnerships, Data, Identity, AdTech, Advisor & Investor
Christiane De Carvalho is the Vice President of Strategy & Solutions (Data & Identity) at Acxiom, a leading data and technology company. She is recognized for her strong business acumen and social intelligence, which enable her to navigate complex operational landscapes effectively.1
In her role, Christiane focuses on leveraging data to drive strategic solutions, particularly in the areas of identity management and programmatic advertising. Her expertise is reflected in her active engagement on LinkedIn, where she shares insights on industry trends such as sustainability in ad tech and the implications of cookie deprecation.23
Christiane's professional background combines operational skills with a deep understanding of market dynamics, making her a valuable asset in the evolving landscape of data-driven marketing.1
Highlights
What an incredible experience at Cannes Lions International Festival of Creativity 2024!
I had the privilege of participating in three dynamic panels and hosting brands, partners, and industry friends at our Acxiom intimate🍹happy hour with a beautiful view of the Croisette and Cannes Bay. Having focused on the geek side (data & tech) of advertising, it's amazing to see Data, Identity, and AI as the hot new topics, even in creative discussions.
🎤Panel 1: Hosted by T-Mobile: Culture drives behavior, and inclusivity in marketing means an increased focus on authentic messaging powered by 1st and 3rd party data to reach all audiences. Thank you, T-Mobile Advertising Solutions, for hosting me alongside Beverly Jackson of Zillow, Robert Vélez of Vevo, and moderator Steven Wolfe Pereira of TelevisaUnivision. We discussed the importance of collecting consumer information with proper consent to better understand and engage audiences meaningfully.
🎤Panel 2: Hosted by Brand Innovators: We explored the future of media, emphasizing the shift towards 1st party data collection to be independent of "rented" 3rd party graphs. Culture and music, combined with the right data, can supercharge brands. Thanks to Tony Song from The E.W. Scripps Company, James Zaumeyer from EDO, Inc., and the amazing moderator Kamal Bhandal with Align Technology for the engaging discussion.
🎤Panel 3: Hosted by Prohaska Consulting: We discussed addressable solutions in advertising with Patrick McCarthy, SVP Programmatic Monetization at Dotdash Meredith, and others. We focused on the importance of 1st party data for financial services and retail clients as cookies phase out. The session was packed even with the 🌧 and highly engaging.
Thank you to everyone who made this event so memorable. Looking forward to continuing these important conversations and driving meaningful change in our industry.
❤️Also had the chance to meet the amazing PerifaLions winners 🇧🇷 🦁 PerifaLions is a Brazilian non-profit organization that empowers underrepresented communities in the creative and advertising industries. It focuses on inclusivity and diversity through education, mentorship, and professional development. By offering platforms for creative expression, Perifa Lions helps bridge the gap between talent and opportunity, ensuring diverse perspectives are valued and recognized in the industry. Thank you FCB Global for supporting this organization.
🌟 Let's Meet in Cannes 🌟 Excited to connect with industry peers and experts to explore the latest in Martech Data & Identity. Let's dive deep into discussions, share insights, and forge valuable connections. Book Time: https://lnkd.in/gzwF5h5t
#CannesLions2024 #AdTech #Martech
