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Christina Steder

EVP at Trivera - Driving strategy to help clients achieve ROI from investments in online marketing & branding programs

Christina Kier, also known as Christina Steder, is a marketing and public relations professional with over 25 years of experience in consumer retail and wholesale industries, product and service marketing, branding, personnel functions, and strategic planning.1 She has a LinkedIn profile with the username christinasteder.1

Current Role::

  • Director of Corporate Communications and Marketing at Goodwill Industries of Southeastern Wisconsin, Inc.: Since August 2021, Steder has been working with a team to develop short- and long-term business strategies and comprehensive internal and external communications programs.1 Her role involves integrating technology and measurement into content across multiple audiences and channels, aligning Goodwill’s corporate narrative to increase brand awareness.1

Past Experience::

  • EVP at Trivera: From June 2018 to September 2021, Steder focused on the long-term success of Trivera's clients and the agency itself.1 She supported clients throughout their relationship with the agency, from the initial encounter through the strategic planning process, and on a day-to-day basis as they worked to execute their plans and support their business goals.1
  • VP of Client Strategy at Trivera: Prior to her role as EVP, Steder was the VP of Client Strategy at Trivera from May 2016 to June 2018, where she supported clients and the digital marketing team with digital marketing solutions and strategic communication plans.13
  • VP, Integrated Marketing at Zizzo Group: From December 2014 to May 2016, Steder worked with clients to find comprehensive integrated marketing solutions and guided marketing communication activities.1
  • Owner of Clear Verve Marketing, LLC: From July 2006 to December 2014, Steder owned Clear Verve Marketing, working with businesses in the custom product or service industries.1
  • Marketing Manager at Mustela USA: From October 1998 to October 2001, Steder developed the marketing function for the U.S. subsidiary of a French pharmaceutical company.1

Additional Roles::

  • Adjunct Instructor at Mount Mary University: Steder has been an adjunct instructor for the School of Communications since August 2019, teaching public speaking.1
  • Speaker at BizExpo: Christina Steder was an EVP at Trivera Interactive who spoke at BizExpo in 2019 on applying the latest B2B digital marketing trends.2

Education::

  • Master of Science (M.S.), Organizational Leadership from Concordia University-Wisconsin (2016-2017)1
  • Bachelor of Science from University of Wisconsin-Stout (1987-1991)1

Related Questions

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Christina Steder
Christina Steder, photo 1
Christina Steder, photo 2
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Location

Menomonee Falls, Wisconsin