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Christina Lau Tam

Co-founder, Corporate Communications, Public Relations, WSET Level 3 in Wines, FWS

Christina Lau Tam is a co-founder of TOASST, a wine subscription service based in Hong Kong. Alongside her partner Amy Powell, she established TOASST with the goal of enhancing the wine experience for consumers by providing curated selections and expert insights into wine choices. The company aims to make quality wines accessible to a broader audience, embracing a model that combines convenience with a sommelier's expertise.245

Before TOASST, Christina Lau Tam was involved in various roles within the food and beverage sector, showcasing her skills in team management and agency operations. TOASST has since transitioned to become part of Watson's Wine, indicating a successful evolution of the brand within the industry.13

Highlights

Oct 31 · linkedin

I started the French Wine Scholar course originally during the bumpy Covid years and finally completed it earlier this year thanks to the instructors and fellow scholars at Asia Wine Service and Education Centre (AWSEC). This in-depth program is not for the faint-hearted! In addition to learning about all of the wine regions in France, we studied the history, climate, terroir grape varieties, viticulture, winemaking and wine laws - all the factors that may have influenced the wine in your glass. Though I've received the certification, I will always be a student when it comes to French wines. Am already looking forward to getting on the ground in the region next year to continue amplifying what I've learned!

Jun 22 · linkedin

What a ride it has been! After nearly 4 years since Amy Powell and I launched TOASST with a mission to open up the world of wine to those who want to live, learn and wine better, we will transition the TOASST subscription service to one of our most trusted suppliers and partners, Watson’s Wine.

Please read more about the news and the new subscription program by Watson's Wine on our website at: https://lnkd.in/ggRsP9ER

To our partners, members and friends of TOASST - thank you for your constant support, advice and generosity. We trust that current TOASST members and future wine club members will be in excellent hands under the stewardship of Jeremy Stockman and his amazing team at Watson's Wine.

Amy and I will continue to support this new program and be on hand to help with the transition. We are looking forward to new horizons in continuing to bring exciting wines and producers to you in Hong Kong so watch this space.
And as always, we ware here to share a toast with you all!

Related Questions

What inspired Christina Lau Tam to start Madame TOASST Wines?
How did Christina Lau Tam and Amy Powell meet?
What are some unique features of Madame TOASST Wines?
How has the wine subscription market evolved since TOASST's launch?
What challenges did Christina Lau Tam face while founding TOASST?
Christina Lau Tam
Christina Lau Tam, photo 1
Christina Lau Tam, photo 2
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Location

Hong Kong, Hong Kong SAR