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Christine Astorino

Driving Customer-Centric Transformations through Marketing, Design Thinking and Disruptive Innovation. Passionate about delivering CX/EX excellence, Women in Leadership, Sustainability, Design, Marketing/Brand building.

Christine Astorino is a prominent partner at Oliver Wyman, specifically within their Digital Practice and a leader in the "Customer First" business segment. Based in South Carolina, she has over 25 years of experience in marketing, design thinking, and disruptive innovation, focusing on enhancing customer and employee experiences across various industries.12

Professional Background

Astorino joined Oliver Wyman in August 2024 after serving as a Managing Director at Boston Consulting Group (BCG) for over four years. At BCG, she was integral to the Customer Experience Leadership team and specialized in creating innovative transformations in customer and employee interactions.13 Prior to her tenure at BCG, she held significant roles at WeWork as Vice President, where she led enterprise consulting efforts, and at McKinsey & Company as an Associate Partner, contributing to global design initiatives.12

Earlier in her career, she was the Chief Marketing Officer at GNC and founded her own design thinking consultancy, Fathom. Her academic background includes a bachelor's degree in landscape architecture from Penn State University, which laid the foundation for her expertise in design and strategy.123

Expertise and Contributions

Astorino is recognized for her ability to inspire clients to adopt customer-centric approaches and leverage design thinking to drive business impact. Her work spans multiple sectors including healthcare, consumer goods, retail, financial services, and telecommunications. She has been published nationally and has participated in notable speaking engagements at events like TedX-Pittsburgh and the Cannes Lions Festival.23

Personal Interests

Outside of her professional commitments, Christine enjoys running, golfing, tennis, gardening, and traveling with her family. She also has an interest in fine wines and snowboarding in the Colorado Rockies.3

Astorino's unique blend of design expertise and management consulting experience positions her as a thought leader in the field of customer experience innovation.

Highlights

May 1 · linkedin

Our recent survey reveals that global consumer awareness of GenAI exceeds expectations. In fact, an impressive 80% of consumers are aware of GenAI, with nearly 25% already using it.

However, sentiments toward AI vary by region, influenced by factors such as context and exposure to the technology. Emerging markets are particularly open, showing a strong enthusiasm for AI's potential in the workplace. Nevertheless, as experience with GenAI increases, a segment of consumers feels concerns about this technology.

In light of these findings, the path forward is clear: we must prioritize building trust with customers and advocate for the responsible use of AI. It is essential for marketers and leaders to engage in open and balanced discussions about the risks and rewards associated with AI deployment, fostering an environment of full transparency with customers. #GenAI #AI #Innovation #CustomerExperience #ResponsibleAI https://lnkd.in/ebDgsKkF

Mar 26 · linkedin

There are five converging technology trends that are poised to transform CX, as my colleagues and I recently discussed in this article: https://lnkd.in/gtiTMyBp

My latest post zoomed in on the transformative potential of the XR+AI trend. Yet, among the four remaining trends worth our attention, EQ-X stands prominently. Thanks to GenAI, businesses now have the capability to engage with consumers in a manner that authentically mirrors emotional intelligence. This advancement allows for the delivery of automated empathy with unprecedented finesse. It enables the detection of optimal moments for customer decision-making, based on their current emotional state and circumstances.

Stay tuned to learn more about the three other trends! #Design #Innovation #Technology #GenAI #CustomerExperience #CX #AI #BCG #GenAI

Related Questions

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What are Christine Astorino's key achievements as a Chief Marketing Officer at GNC?
Christine Astorino
Christine Astorino, photo 1
Christine Astorino, photo 2
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Location

United States