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Christine Astorino
Driving Customer-Centric Transformations through Marketing, Design Thinking and Disruptive Innovation. Passionate about delivering CX/EX excellence, Women in Leadership, Sustainability, Design, Marketing/Brand building.
Christine Astorino is a prominent partner at Oliver Wyman, specifically within their Digital Practice and a leader in the "Customer First" business segment. Based in South Carolina, she has over 25 years of experience in marketing, design thinking, and disruptive innovation, focusing on enhancing customer and employee experiences across various industries.12
Professional Background
Astorino joined Oliver Wyman in August 2024 after serving as a Managing Director at Boston Consulting Group (BCG) for over four years. At BCG, she was integral to the Customer Experience Leadership team and specialized in creating innovative transformations in customer and employee interactions.13 Prior to her tenure at BCG, she held significant roles at WeWork as Vice President, where she led enterprise consulting efforts, and at McKinsey & Company as an Associate Partner, contributing to global design initiatives.12
Earlier in her career, she was the Chief Marketing Officer at GNC and founded her own design thinking consultancy, Fathom. Her academic background includes a bachelor's degree in landscape architecture from Penn State University, which laid the foundation for her expertise in design and strategy.123
Expertise and Contributions
Astorino is recognized for her ability to inspire clients to adopt customer-centric approaches and leverage design thinking to drive business impact. Her work spans multiple sectors including healthcare, consumer goods, retail, financial services, and telecommunications. She has been published nationally and has participated in notable speaking engagements at events like TedX-Pittsburgh and the Cannes Lions Festival.23
Personal Interests
Outside of her professional commitments, Christine enjoys running, golfing, tennis, gardening, and traveling with her family. She also has an interest in fine wines and snowboarding in the Colorado Rockies.3
Astorino's unique blend of design expertise and management consulting experience positions her as a thought leader in the field of customer experience innovation.



