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Christoph Kahlert
Managing Partner Serviceplan Reputation
Professional Background
Christoph Kahlert is a prominent figure in the field of strategic communication and corporate marketing, serving as the Founder and Managing Partner of Serviceplan Reputation, where he has significantly influenced the landscape of brand communication. With extensive experience in creating innovative and impactful brand and communication programs, Christoph has expertly navigated complex and critical situations to shape public opinion and enhance brand reputation. His proficiency in strategic communication is complemented by a proven track record of delivering cross-media national and international corporate campaigns for esteemed clients such as Airbnb, Bayer AG, Continental, Helios Kliniken, Metro, and RIO (TRATON). In addition to corporate campaigns, he has contributed to several significant institutional campaigns for organizations like the German Chamber of Commerce (DIHK), BVG, DAB+, the Goethe Institute, and the Ministry of the Interior in North Rhine-Westphalia.
In his professional journey, Christoph demonstrated remarkable creativity and leadership, notably overseeing the development of a new corporate design for the CDU Deutschlands and orchestrating the innovative first fully digital party congress in Germany. His contributions have received numerous accolades, underscoring the effectiveness of his strategies and the creativity of his execution.
Before his current role as Managing Partner, Christoph dedicated himself to building and expanding communication disciplines such as value-oriented communication, sustainability marketing, and reputation management within the Serviceplan Group. He is also the brainchild behind the Sustainability Image Score (SIS), a consumer study aimed at assessing the sustainability images of businesses and brands across the German-speaking region.
Education and Achievements
Christoph Kahlert hails from Munich, where he laid the foundation for his illustrious career by studying Communication and Cultural Studies as well as General Management. His academic pursuits have taken him beyond Germany, as he has served as a Senior Advisor and Guest Lecturer at Zeppelin University, Friedichshafen, and held the prestigious position of Visiting Scholar at both the City University of New York and Humboldt University of Berlin. Christoph’s scholarly contributions have been vital, contributing to discussions around the reputation and branding strategies of family-owned businesses, with his research frequently published in prominent academic journals.
His insights and expert opinions are often shared online, particularly through LinkedIn where he actively participates in industry discussions, though he emphasizes that any statements made on social media are his personal opinions.
Notable Achievements
Throughout his career, Christoph Kahlert has been recognized for his commendable work in strategic communication, leading numerous successful campaigns that not only met but frequently exceeded client expectations. Some highlights of his achievements include:
- Development and management of creative national and international marketing campaigns for high-profile corporations such as Airbnb and Bayer AG.
- Pioneering the establishment of the first fully digital party congress in Germany for CDU Deutschland, showcasing his ability to adapt to emerging trends in digital communication.
- Initiation of the Sustainability Image Score (SIS), which has provided insightful data regarding consumer perspectives on sustainability efforts in the corporate sector.
- Academic contributions and appointments as a lecturer have further solidified his reputation as a thought leader in the realms of communication, sustainability, and brand strategy.
