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Christopher Long

B2B Marketing | Global Growth | GTM

Christopher Long is the Senior Director of Product Marketing at Upwork, a position he has held since February 2023. He is based in Austin, Texas, and has a robust background in B2B marketing, with a focus on driving growth and strategic initiatives across various companies.

Professional Background

  • Upwork: As Senior Director of Product Marketing, Long leads marketing strategies that enhance Upwork's product offerings and market presence.
  • DoorDash: Prior to Upwork, he served as the Senior Director of B2B Product Marketing for about ten months.
  • Meta (formerly Facebook): He was the Global Small Business Marketing Lead, where he focused on marketing solutions for small businesses across the Facebook ecosystem.
  • WP Engine: Long also held the position of Director of SMB Marketing, contributing to strategies that supported small and medium-sized businesses.

Education and Certifications

Christopher Long graduated from Washington University in St. Louis. He holds several certifications from Meta, including Media Buying Professional and Digital Marketing Associate.

Achievements

He has received recognition for his contributions to marketing and collaboration, including being named a most valuable cross-functional partner by Upwork's Enterprise Leadership Team in 2024.

Long's extensive experience in marketing analytics, growth strategies, and digital marketing positions him as a key player in the tech industry, particularly in roles that bridge technology and small business needs.

Highlights

Jan 31 · linkedin

Howdy Product Marketing Pros of Austin 🤠: On February 13-14th join me and other top PMM leaders from Texas to share insights and innovation. I look forward to seeing you there!

Oct 10 · linkedin

📣 Product Marketers 👀 Upwork is hiring. We have two excellent Sr PMM opportunities available now.

Sr Product Marketing Manager, Talent Growth - For those passionate about helping global talent succeed on the world's work marketplace.

Sr Product Marketing Manager, Upwork Labs - For those excited about creating a product strategy from concept through launch.

(Links in comment below.)

Related Questions

What are Christopher Long's key achievements at Upwork?
How did Christopher Long's role at DoorDash prepare him for his position at Upwork?
What specific strategies did Christopher Long implement at Meta for small business marketing?
How has Christopher Long's experience at WP Engine influenced his approach at Upwork?
What are some notable projects Christopher Long has led at Bigcommerce?
Christopher Long
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Location

Austin, Texas, United States