Sign In

Cindy Chastain

SVP, Global Customer Experience & Design at Mastercard

Cindy Chastain is the Senior Vice President of Global Customer Experience and Design at Mastercard.14 Her team's mission is to advance Mastercard's ability to deliver exceptional end-to-end experiences and elevate the brand through customer-centricity and great design.12

Key aspects of Cindy's role and career include:

  1. Leadership: She led the relaunch of the Mastercard brand identity, including a comprehensive design system.12

  2. Focus areas: Cindy is building scalable practices around human-centered innovation and design, and is co-leading efforts to drive customer-centric cultural change.12

  3. Previous experience: Before joining Mastercard, she was an Executive Creative Director in the Business Transformation group at R/GA, working with clients such as Nike, Volvo, and Verizon.14

  4. Initiatives: Cindy is the executive lead of the CX & Design Guild at Mastercard, responsible for syndicating best practices and cultivating a community of practitioners.3

  5. Background: She grew up in Shawnee, Kansas, and now splits her time between New York City and Woodstock, NY.4

  6. Education: Cindy attended Northwestern University's School of Communications, where she discovered her passion for film and creative pursuits.4

  7. Philosophy: She emphasizes the importance of design in understanding unmet needs, reducing financial risk, and driving innovation in customer experiences.5

Cindy Chastain's LinkedIn username is cindychastain.6

Highlights

Nov 18 · omentalkdesign.com
Cindy Chastain - Women Talk Design
Oct 7 · musebyclios.com
Cindy Chastain of Mastercard on Simplifying Complexity
Cindy Chastain of Mastercard on Simplifying Complexity
Jan 1 · ddd.live
Team - Cindy Chastain - Digital Design Days
Management: Cindy Chastain | The Design of Business
Cindy Chastain - interaction17 - Interaction Design Association

Related Questions

What are some key achievements of Cindy Chastain at Mastercard?
How did Cindy Chastain's role at R/GA prepare her for her position at Mastercard?
What is the Mastercard brand identity relaunch that Cindy Chastain led?
How does Cindy Chastain's team at Mastercard approach human-centered innovation?
What are the main goals of the CX & Design Guild led by Cindy Chastain?
Cindy Chastain
Cindy Chastain, photo 1
Cindy Chastain, photo 2
Add to my network

Location

New York City Metropolitan Area