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Cindy Jordan
CEO at Pyx Health - the first proven system solving loneliness in health care.
Professional Background
Cindy Jordan is an accomplished entrepreneur and leader in the health technology sector, currently at the helm of Pyx Health. For the past three years, she has been instrumental in developing innovative solutions aimed at combatting loneliness and social isolation, which are increasingly recognized as critical health issues in today's society. Her journey to this prominent position has been anything but conventional, showcasing her diverse skill set and determination across various fields.
Cindy began her career as a police officer immediately after completing her education. Working midnights in a suburb of Washington, D.C., she quickly gained firsthand experience in crisis management and resilience—defining features of her professional persona. After five years in law enforcement, she transitioned into political fundraising, where she harnessed her passion for social change by supporting causes that mattered to her. This role equipped her with invaluable skills in persuasion, which would later serve her well as an entrepreneur.
In 2001, Cindy relocated to Tucson, Arizona, where she took on the role of Lead Strategist at LP&G Inc., a marketing agency. It was during this transformative period that she conceptualized Medical Referral Source (MRS), a pioneering referral marketing tool designed for physicians. Cindy's leadership saw MRS acquired by The Advisory Board Company in 2013, after which she continued to lead the firm as Managing Director, helping to further develop it as a vital asset in the health care referral ecosystem.
In addition to her work in healthcare marketing, Cindy identified a significant gap in campus safety. Drawing upon her background in law enforcement, she launched 10Fifty Safety, creating a discreet, wearable personal safety device for college students. The innovative solution garnered attention and was acquired by Alert GPS in March 2016.
Education and Achievements
Cindy Jordan holds a Bachelor of Arts degree in Political Science and Government from George Mason University. This educational background provided her with the foundational knowledge necessary to navigate the political landscape of her early career and apply strategic thinking to her entrepreneurial ventures.
Throughout her extensive career, Cindy has received recognition for her profound impact on healthcare technology and her ability to drive meaningful change. Her work at Pyx Health stands testament to her commitment to addressing pressing societal issues, focusing primarily on the mental health crisis accentuated by loneliness and social isolation. By developing an integrated solution that combines technology with compassionate human interactions, Pyx Health has emerged as a leader in tackling the loneliness epidemic affecting vulnerable populations in the United States.
Cindy's previous ventures, including MRS and 10Fifty, emphasize her innovative approach to solving complex problems, be it in healthcare or personal safety. Her seasoned insight into the healthcare system has led to collaborative partnerships with various stakeholders, helping to amplify the reach and effectiveness of her projects.
Notable Achievements
- CEO at Pyx Health: Under Cindy's leadership, Pyx Health has become a trusted name in the health technology landscape, focusing on alleviating loneliness and social isolation among at-risk groups.
- Managing Director at The Advisory Board Company: Successfully guided MRS through acquisition, enhancing the value it provides to healthcare professionals.
- Founder of 10Fifty Safety: Developed a groundbreaking personal safety solution for college students, enhancing campus safety awareness and readiness.
- Lead Strategist at LP&G Inc: Played a crucial role in marketing healthcare solutions, forging strategic partnerships that led to the creation of MRS.
Cindy Jordan’s eclectic career path reflects her versatility and the wealth of experience she brings to each initiative. With her unwavering commitment to innovation, she continues to forge a path in health technology that addresses societal needs, making her a prominent figure in her field.
