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Claire Farrell
Vice President/Director Of Operations at Digitas North America
Claire Farrell is a data and analytics leader based in Chicago with over seven years of experience in digital marketing and media strategy working with Fortune 100 companies. She holds a BA in Government with a minor in Business Administration from The University of Texas at Austin and an MBA in Marketing and Strategic Leadership from Penn State University.
Throughout her career, Claire has excelled in building data-driven solutions by leveraging data across the entire marketing ecosystem. Her specialties include data strategy, digital media, digital transformation, voice of the customer, attitudinal measurement, social listening, measurement planning, new business development, media reporting, web analytics tools, and enablement (GTM, DTM), automation.
Claire has held numerous positions in the industry, including Associate Director of Operations at Digitas North America, Associate Director of Data & Analysis, Manager of Data & Analysis, and Senior Social Data Analyst at DigitasLBi. She has also worked as a Strategic Platform and Insights Analyst at Networked Insights and as a Social Media Research Analyst at NM Incite. Prior to this, she served as an APEX Consultant : M4 Research at Penn State University during her MBA and worked as a Graduate Assistant at Greater Philadelphia Innovation Cluster. She has also interned as an MBA Marketing Intern at PPG Industries.
Claire's data-driven solutions and extensive background in digital marketing and media strategy make her an expert in the field. Her ability to enable her customers to better achieve their business goals is highly sought after in the industry.
Highlights
In late 2019, one of my closest friends was diagnosed with breast cancer at age 35. Not only did she have to go through treatment during the pandemic, but she also had to continue working as an elementary school teacher throughout the entire experience. This included timing chemo treatments for Thursday or Friday so she could use the weekend to recover through her sickest days, as well as, waiting until her summer break to have a double mastectomy and reconstructive surgery. She used every single vacation day available to her for treatment that year. She couldn't afford to not work, and she couldn't lose her health insurance.
This is the unfortunate reality for so many who are diagnosed with cancer. Last year, Publicis Groupe's CEO, Arthur Sadoun, underwent cancer treatment, and through his journey he learned that 50% of people will get cancer sometime in their lifetime and half of those who do, are afraid to tell their employer for fear of losing their job.
Today, Publicis is setting out to do something about this. Starting this year, Publicis will protect the job and guarantee a full year of pay and benefits for any employee going through cancer, or acting as the caregiver for someone with cancer. Watch the film, learn more & ask your company to take the pledge: https://lnkd.in/g-gHw4uz #workingwithcancer
Digitas is looking for an Associate Director of Data & Analysis in the Bay Area. Get in touch if you've always dreamed of being a Unicorn! #bayarea #unicorn #data
