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Clare Keighery
Publicity Manager at Pan Macmillan Australia
Professional Background
Clare Keighery is a prominent publicist whose expertise spans close to a decade in the vibrant world of publishing. Her career highlights a strong commitment to enhancing the visibility of storytellers and helping them project their unique voices to a national audience. Clare has honed her skills in various roles at leading publishing houses, including Pan Macmillan Australia and Allen & Unwin. As a passionate and organised professional, she understands the significance of communication in promoting and supporting the creative industries and culture of Australia.
At Pan Macmillan Australia, Clare started her journey as a Publicity Assistant, where she developed a deep understanding of publicity strategies and built invaluable relationships within the industry. She quickly ascended to the position of Publicity Coordinator, where her role expanded to include coordinating publicity campaigns for bestselling authors and their works. Clare's dedication and innate ability to connect with audiences led her to become a Senior Publicist and eventually the Publicity Manager at Pan Macmillan Australia. In these senior roles, she gained extensive experience in managing high-profile publicity initiatives and leading a team to achieve remarkable results in the competitive publishing landscape.
Prior to her tenure at Pan Macmillan, Clare began her career at Allen & Unwin, one of Australia’s leading independent publishers. She started as a Publicity Assistant and progressed to a Publicity Coordinator and then to Publicist, where she was instrumental in executing successful publicity campaigns and fostering author relationships. Through her work, Clare has contributed significantly to the success of a diverse range of books and authors, showcasing her ability to adapt her strategies to different genres and audiences.
Education and Achievements
Clare Keighery earned her Bachelor of Communications with a Major in Public Relations from the University of Technology, Sydney. This academic foundation equipped her with the essential skills in communication, media relations, and strategic public relations, all of which are fundamental in the fast-paced environment of publishing. The comprehensive curriculum allowed Clare to gain a theoretical understanding of the importance of storytelling, messaging, and audience engagement, which she has successfully applied throughout her career.
Clare's education journey began at Brigidine College St Ives, where she cultivated her passion for communications early on. The combination of her strong academic background and practical experience in the publishing industry has made her a well-respected figure in public relations for authors and publishers alike.
Over the years, Clare has achieved numerous milestones, not just in her professional advancement but also in the successful promotion of numerous bestselling titles. Her strategic mindset and creativity have allowed her to innovate and create impactful publicity campaigns that resonate with readers and the media. Clare's unique approach to public relations emphasizes collaboration, as she believes that working closely with authors is vital to conveying their stories authentically to the public.
Achievements
Clare’s noteworthy contributions have greatly benefitted the publishing industry in Australia. She has played a key role in the launch and promotion of various critically acclaimed works that have gained national attention. Her adeptness at creating compelling narratives around books and authors has made her a sought-after publicist in the literary world.
As a Publicity Manager, her leadership skills shine as she guides her team to implement innovative publicity strategies that capture the interest of targeted audiences. Clare's ability to stay ahead of industry trends ensures that the authors and books she represents gain visibility in what can often be a saturated market. By leveraging both traditional and digital media platforms, she adeptly crafts campaigns that effectively engage with readers and boost book sales.
Clare’s passion for the arts and literature transcends her professional duties as she actively participates in discussions about the role of communications within the creative sectors. She is an advocate for nurturing Australia's literary culture and strongly believes in the importance of elevating diverse voices and stories within the industry. Moreover, her dedication to fostering positive relationships with media partners and stakeholders has significantly advanced the visibility of Australia’s creative talent on a global stage. Alleviating press releases, arranging author tours, and managing interviews are some of the key tasks she excels at, ensuring that every project she takes on receives the attention it deserves. Clare’s reputation as an accomplished publicist is a testament to her hard work, expertise, and unwavering commitment to excellence.
