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Clifford Young
President US Public Affairs at Ipsos
Clifford Young is a prominent figure in the field of public opinion research and political polling. He currently serves as the President of Ipsos Public Affairs in the United States.14 In this role, he leads Ipsos' global election and political polling risk practice, specializing in social and public opinion trends, crisis management, corporate and institution reputation, and election polling.1
Professional Background
Young's expertise extends to polling in emerging markets and in adverse and hostile conditions. He has been involved in polling for over 100 elections and is frequently sought after as a commentator on elections, electoral polling, and public opinion.1
Career at Ipsos
Clifford Young's career at Ipsos has been extensive:
- He started the Ipsos Public Affairs practice in Brazil, where he served as the managing director.1
- He has held various positions within the company, including roles in New York and São Paulo.2
- Currently, he is based in the Washington DC-Baltimore Area.2
Education
Young's academic background is in sociology with a focus on statistics and public opinion:
- He earned his PhD in sociology, specializing in statistics and public opinion, from The University of Chicago.2
- His undergraduate degree (BA) is from the University of Illinois at Urbana-Champaign.2
Language Skills
Clifford Young is multilingual, which likely contributes to his global expertise:
- Native or bilingual proficiency in English
- Full professional proficiency in Portuguese
- Professional working proficiency in Spanish2
Recent Developments
In April 2023, Young was elected to the Ad Council's Board of Directors, further solidifying his influence in the field of public affairs and communication.3
Clifford Young is also an author, having recently published a book that demystifies polls, pollsters, and public opinion. This 200-page work, published by Cambridge University Press, synthesizes a broad range of scholarship on polling and survey design.5
Highlights
On with Bloomberg’s Kailey Leinz to talk about the presidential campaigns looking forward. A battle of narratives.
See 7:24m-15:22m https://shorturl.at/jeYii
In a nutshell:
(1) Fundamentals versus Vibes? Which will win out? Harris on Vibes or Trump on fundamentals?
(2) The campaigns themselves will take on heightened importance. This is a very rare instance. Context typically determines outcomes.
(3) Trump leads on inflation but is absent on it right now from a messenging perspective.
(4) Harris in on message when it comes to the most important issue inflation. Her policy solitions are populist; aimed at touching a sensitive cord with Americans.
(5) Other motivating issues for the Dem base: threats to democracy and abortion. Immigration is the one for Reps.
(6) Turnout is key of course.
Ipsos Sarah Feldman Bernard Mendez #ipsos #polling #data #election2024
New Ipsos analysis of the 2024 US Election together with Chris Jackson.
Harris makes gains. But Trump holds the fudamentals. Read the piece; link below.
In a nutshell
- Harris leads in many national and swing state polls.
- Resulting from heightened enthusiasm especially among Democrats.
- The polls will settle after the Democratic convention. Only then giving a clear picture.
- Trump is still the strongest on the main issue— “inflation and the economy”. This is critical. But Trump must target this issue if he is to be succesful. Thus far he has been distracted.
- Harris must continue to energize the base; make the case on the economy; and paint Trump as “weird”.
- Harris does depend on a rosier economic picture. This should be a point of analytical focus.
- This all said, the electoral events have been unprecedented. This makes using historical analogies to forecast fuzzy at best. Trump is the favorite. But there still is much road to tow.
https://lnkd.in/eqEtgDAj
Sarah Feldman Bernard Mendez Chris Jackson Mallory Newall #ipsos #polling #data
