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Colan Neese

Gaming at ScreenEngine / ASI | Ex-Twitch, Ex-Nielsen & the circle guy

Colan Neese is currently the Senior Vice President of Gaming at Screen Engine/ASI LLC, a position he has held since August 2023.15 He has an extensive background in the gaming, tech, and media industries, with over a decade of experience in various roles.

Career Highlights

Gaming Industry Experience::

  • Prior to his current role, Neese served as the Head of Global Gaming at Alida from January 2022 to August 2023.1
  • He worked at Twitch as a Senior Manager of Audience Insights for nearly 5 years, from April 2015 to January 2020.1

Data and Analytics Roles::

  • Neese held the position of Director of Data and Strategy at VENN from January 2020 to January 2021.1
  • He worked at Nielsen in various roles, including Client Services Executive for Digital and Senior Manager of Digital Solutions.1

Business Development::

  • Neese was the Vice President of Business Development at Spiketrap from January 2021 to January 2022, before the company was acquired by Reddit in August 2022.1

Skills and Expertise

Neese's career trajectory suggests he has strong expertise in:

  • Gaming industry trends and analytics
  • Data-driven strategy development
  • Audience insights and market research
  • Business development in the tech and media sectors

Recent Activities

Neese remains active in the gaming community:

  • He attended TwitchCon in October 2023, indicating his continued involvement in the streaming and gaming space.2
  • He regularly shares insights and articles related to the gaming industry on his LinkedIn profile.34

While the query mentions Colan Neese as a Commercial Lead at mindGAME Data, his current LinkedIn profile does not reflect this position. It's possible this information is outdated or incorrect based on the most recent available data.

Highlights

Aug 21 · linkedin

There’s been a lot of debate about Indiana Jones and the Great Circle coming to both #PlayStation and #Xbox next spring.

Is Xbox doing a huge disservice to its audience by releasing what was promised as an exclusive on PlayStation simultaneously?

Honestly, no. Despite being tied to a famous franchise, this game was tracking behind most of the other announced Xbox exclusives.

Take a look at the data from mindGAME Data below—this shows every unreleased game with any significant interest, and Indiana Jones is sitting pretty low. (note: its the tiny, highlighted dot)

I’d argue that Xbox Game Studios Publishing made a smart business move to maximize its TAM. This game was never going to drive massive unit sales, so why not try to maximize its day-one audience by going multi-platform?

#GamingIndustry #MarketStrategy #GameDevelopment #FranchiseGames #BusinessInsights #videogames #gamingindustry #videogamedata.

Aug 9 · linkedin

As fall approaches, I thought it’d be fun to share where some of the biggest late Q3/Q4 games stand, according to mindGAME Data.

What game(s) will dominate? Are there surprise hits on the horizon?

Winners: Activision's Call of Duty: Black Ops 6 is clearly leading the pack, with three more months to build demand before its release. Electronic Arts (EA)' EA Sports FC 25 is also gaining momentum and is poised to be a top seller this fall and winter.

Surprises: I didn’t have Bandai Namco Entertainment America Inc. Dragon Ball: Sparking! Zero on my "what’s going to be big in 2024" list, but this game is thriving post-Summer Game Fest. It’s shaping up to be a global hit, with strong demand across the US, EU, APAC, and LATAM.

Things to watch: UFL, a free-to-play soccer game, is releasing just before EA Sports FC. While it won’t dethrone EA Sports FC as a top seller, it could create a timely, small dent in its overall demand if it catches fire.

#GamingIndustry #MarketTrends #FallReleases #GameDevelopment #ConsumerInsights

Related Questions

What are Colan Neese's main responsibilities at mindGAME Data?
How did Colan Neese transition from Twitch to Nielsen?
What projects has Colan Neese led at Screen Engine/ASI?
What is Colan Neese's background in gaming?
How has Colan Neese's career evolved over the years?
Colan Neese
Colan Neese, photo 1
Colan Neese, photo 2
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Location

Los Angeles, California, United States