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Colan Neese
Gaming at ScreenEngine / ASI | Ex-Twitch, Ex-Nielsen & the circle guy
Colan Neese is an accomplished insights and marketing professional in the gaming industry. He is currently the Senior Vice President of Gaming at Screen Engine/ASI LLC, a position he has held since August 2023.1 Prior to this role, he served as the Head of Global Gaming at Alida from January 2022 to August 2023.1
Neese has extensive experience in the gaming and digital entertainment sectors, including:
- Vice President of Business Development at Spiketrap (acquired by Reddit in August 2022)1
- Director of Data and Strategy at VENN1
- Senior Manager of Audience Insights at Twitch for nearly 5 years1
- Various roles at Nielsen, including Client Services Executive and Senior Manager of Digital Solutions1
He has a strong background in digital marketing, audience insights, and data analysis, with a focus on the gaming industry. Neese holds a B.S. in Mass Communications - TV Production and a B.F.A. in Film Studies from St. Cloud State University, as well as an MBA in Marketing from Chapman University.1
Recently, Neese attended TwitchCon 2023, demonstrating his continued involvement in the gaming community.2 His current work at Screen Engine/ASI involves leading gaming research initiatives, leveraging his extensive experience in the industry.3
Highlights
There’s been a lot of debate about Indiana Jones and the Great Circle coming to both #PlayStation and #Xbox next spring.
Is Xbox doing a huge disservice to its audience by releasing what was promised as an exclusive on PlayStation simultaneously?
Honestly, no. Despite being tied to a famous franchise, this game was tracking behind most of the other announced Xbox exclusives.
Take a look at the data from mindGAME Data below—this shows every unreleased game with any significant interest, and Indiana Jones is sitting pretty low. (note: its the tiny, highlighted dot)
I’d argue that Xbox Game Studios Publishing made a smart business move to maximize its TAM. This game was never going to drive massive unit sales, so why not try to maximize its day-one audience by going multi-platform?
#GamingIndustry #MarketStrategy #GameDevelopment #FranchiseGames #BusinessInsights #videogames #gamingindustry #videogamedata.
As fall approaches, I thought it’d be fun to share where some of the biggest late Q3/Q4 games stand, according to mindGAME Data.
What game(s) will dominate? Are there surprise hits on the horizon?
Winners: Activision's Call of Duty: Black Ops 6 is clearly leading the pack, with three more months to build demand before its release. Electronic Arts (EA)' EA Sports FC 25 is also gaining momentum and is poised to be a top seller this fall and winter.
Surprises: I didn’t have Bandai Namco Entertainment America Inc. Dragon Ball: Sparking! Zero on my "what’s going to be big in 2024" list, but this game is thriving post-Summer Game Fest. It’s shaping up to be a global hit, with strong demand across the US, EU, APAC, and LATAM.
Things to watch: UFL, a free-to-play soccer game, is releasing just before EA Sports FC. While it won’t dethrone EA Sports FC as a top seller, it could create a timely, small dent in its overall demand if it catches fire.
#GamingIndustry #MarketTrends #FallReleases #GameDevelopment #ConsumerInsights
