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Conner Sherline

Founder & CEO at Disco - We're hiring! 🕺

Conner Sherline is the Founder and CEO of Disco, a company that focuses on cooperative marketing for ecommerce brands. Under his leadership, Disco has developed a network of over 500 brands that work together to reduce customer acquisition costs (CAC) by leveraging shared consumer data. This approach allows brands to enhance their marketing strategies and reach new customers more effectively through initiatives like cross-selling and targeted advertising.13

Before founding Disco, Sherline gained significant experience in product marketing at Meta, where he worked with Facebook and Instagram, and later at Affirm, where he collaborated closely with ecommerce brands. His insights into the challenges faced by independent brands in a competitive online landscape led him to create Disco, which aims to unify brands to better serve their customers and improve their marketing efforts.124

Sherline emphasizes the importance of data-driven decision-making and cooperative strategies in the evolving ecommerce environment. His vision for Disco includes using collective data to help brands grow faster and lower their acquisition costs across various platforms.13

Highlights

Oct 24 · twitter

At @disconetwork we use AI/ML to make targeted recommendations to millions of shoppers every month. Fun chat with @felicis about the speed / iteration of this in our world, and what AI was called before it was cool: ads ranking.

Jun 28 · The Information
Three Startups That Help Online Retailers Cut Out Facebook Ads - The Information
Jun 28 · The Information
Three Startups That Help Online Retailers Cut Out Facebook Ads - The Information
Three Startups That Help Online Retailers Cut Out Facebook Ads - The Information
Mar 4 · techcrunch.com
Disco gets brands to boogie together on customer acquisition

Related Questions

What inspired Conner Sherline to start Disco?
How does Disco's co-op marketing model work?
What challenges did Conner Sherline face when launching Disco?
How does Disco's data layer benefit its member brands?
What is DiscoFeed and how does it help brands?
Conner Sherline
Conner Sherline, photo 1
Conner Sherline, photo 2
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Location

San Francisco Bay Area