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Connor Gillivan

Professional based in Denver

Connor Gillivan is an entrepreneur and the Founder and Chief Marketing Officer of TrioSEO, a digital marketing agency specializing in SEO services for businesses. Based in Denver, Colorado, he has a strong background in e-commerce and has successfully built multiple businesses over the last decade, achieving significant revenue growth.

Professional Background

Gillivan co-founded FreeUp, a company that grew to over $12 million in annual recurring revenue before being acquired by The HOTH in 2019. Following this exit, he focused on scaling his portfolio of B2B companies, which includes:

  • TrioSEO: Aiming to simplify SEO for various online businesses.
  • EcomBalance: Providing bookkeeping services for e-commerce companies.
  • AccountsBalance: Offering bookkeeping for agencies and service providers.
  • Outsource School: Teaching business owners how to effectively hire and manage virtual teams.

His expertise encompasses SEO, marketing strategy, website design, and scaling businesses from inception to significant revenue milestones.123

Mission and Vision

At TrioSEO, Gillivan and his team are dedicated to helping businesses drive traffic and generate leads through effective SEO strategies. They focus on building long-term relationships with clients to ensure sustainable growth.23

Highlights

Feb 24 · twitter

Marketing teams are stretched thin right now.

More campaigns. More segments. More personalization expected from every buyer. Less budget. Less time.

I just came across @tryflint and had to share it. https://t.co/LjQifZj4KL

Marketing teams are stretched thin right now.

More campaigns. More segments. More personalization e
Oct 23 · twitter

Most people still think AI in SEO means “using ChatGPT to write blogs.”

Anna York and I are here to change the script.

But that’s just surface-level. The real game is engineering SEO for AI search.

Here’s the shift 👇

Traditional SEO mindset: “How do I publish more content to rank?”

New SEO mindset: “How do I design content so AI chooses and cites it?”

Traditional SEO = volume, backlinks, keyword density. New SEO = structure, authority, retrievability.

Old SEO ends at the SERP. New SEO starts where users actually search:

↳ AI Overviews. ChatGPT. Gemini. Perplexity. Claude.

If your brand isn’t surfacing in those AI answers, you’re invisible. It doesn’t matter if you “ranked top 3” last quarter.

Because the new front page isn’t page one of Google. It’s the AI-generated answer.

That means shifting your SEO approach to the new stack: ⟶ GEO – Generative Engine Optimization (train AI to cite you) ⟶ AEO – Answer Engine Optimization (Google AI Overviews) ⟶ AIO – AI Integration Optimization (structure content for models) ⟶ SXO – Search Experience Optimization (credibility + UX + conversions)

When you get it right: ✓ You’re cited in AI results ✓ Your brand becomes the “default answer” ✓ Trust compounds across channels

When you don’t: ⟶ Rankings won’t save you ⟶ Traffic collapses overnight ⟶ Competitors own your AI visibility

SEO isn’t about chasing clicks anymore. 👉 It’s about being retrieved, cited, and trusted by AI.

That’s the new game. And it’s already happening.

P.S. If you want a high-resoultion of this copy, just comment "LLM SEO" and I'll send it over asap.


♻️ Repost & Follow me, @AnnaYork404, for more AI + SEO insights 🙋

Most people still think AI in SEO means “using ChatGPT to write blogs.”

Anna York and I are here to

Related Questions

What inspired Connor Gillivan to start TrioSEO?
How did Connor Gillivan's experience with FreeUp influence his approach at TrioSEO?
What are some key strategies Connor Gillivan uses to scale businesses?
How does Connor Gillivan manage his multiple companies and investments?
What makes Connor Gillivan's approach to SEO unique?
Connor  Gillivan
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Experience

EcomBalance

Education

Quinnipiac University - School of Business

Location

Denver, Colorado, United States