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Corey Koberg

Founder & co-CEO at Cardinal Path

Corey Koberg is a prominent figure in the data and analytics industry, currently serving as the Founder and co-CEO of Cardinal Path, a data and analytics consultancy that is part of the Dentsu Aegis Network.1

Background and Education

Koberg holds a degree in electrical and computer engineering from the University of Illinois.1 His career in internet-related engineering and consulting spans over 15 years, beginning at the NCSA labs that developed the world's first web browser.1

Professional Experience

As a Principal at Cardinal Path, Koberg has collaborated with numerous Fortune 500 companies, including Google, Chevron, Intel, NBC, Papa John's, and National Geographic, to enhance their online presence through data-driven optimization.1

Expertise and Contributions

Koberg is recognized for his expertise in several areas:

Speaking:: He is a sought-after speaker who has delivered keynote speeches and led sessions on advertising, analytics, and optimization at global conferences.

Teaching:: Over the past decade, Koberg has educated thousands on online marketing measurement, statistical analysis, and optimization.

Authorship:: He has authored "Display Advertising: An Hour A Day" (Wiley, 2012) and created the Lynda.com series on Advanced Google Analytics and Google Tag Manager.1

Course Creation:: Koberg has developed several online courses, including "Google Analytics 4 (GA4) Essential Training" and "Introduction to Attribution and Mix Modeling" for LinkedIn Learning.23

Awards and Recognition

Under Koberg's leadership, Cardinal Path was named the Digital Analytics Association Agency / Vendor of the Year in March 2015.1

Corey Koberg's extensive experience, coupled with his contributions to education and thought leadership in the field, have established him as a respected figure in the data analytics and digital marketing landscape.

Highlights

Sep 24 · MarTech Series
Merkle | Cardinal Path Achieves Reseller Status of Google Marketing Platform - MarTech Series
Merkle | Cardinal Path Achieves Reseller Status for all of Google Marketing Platform - Valdosta Daily Times

Related Questions

What are some of Corey Koberg's most notable achievements at Cardinal Path?
How did Corey Koberg's background in electrical and computer engineering influence his career in data analytics?
What are the main topics covered in Corey Koberg's Lynda.com series on Google Analytics and Google Tag Manager?
Can you provide examples of Fortune 500 companies Corey Koberg has worked with?
What awards has Cardinal Path received under Corey Koberg's leadership?
Corey Koberg
Corey Koberg, photo 1
Corey Koberg, photo 2
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Location

Austin, Texas, United States