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Covahne Michaels

VP Marketing at Simply Good Foods | Food & Health Tech Product Leader | Growth Driver | Product Innovator | Brand Builder | P&L Owner

Covahne Michaels is a seasoned marketing executive currently serving as VP of Marketing & Brand Equity at Simply Good Foods USA, Inc., a position she has held since November 2023.1 Based in San Francisco, California, Michaels has an extensive background in the food and health tech industries, specializing in product leadership, growth driving, and brand building.1

Career Highlights

  • Current Role: VP of Marketing & Brand Equity for Atkins at Simply Good Foods USA, Inc. (November 2023 - Present)1
  • Previous Positions:
    • VP of Marketing at Blendid (October 2019 - November 2023)1
    • Various roles at The J.M. Smucker Company, including Head of eCommerce Product Strategy & Marketing and Head of Digital Innovation (2015 - 2019)1
    • Multiple positions at Del Monte Foods / Big Heart Pet Brands, including GM / Senior Brand Manager roles (2008 - 2015)1

Education and Skills

Michaels holds an MBA from The Tuck School of Business at Dartmouth.1 Her expertise spans across marketing, brand management, product innovation, and e-commerce strategy in the food and consumer goods sectors.1

Achievements

Throughout her career, Michaels has received several awards for her work:

  • 2012 Progressive Grocer's Editor's Pick Award for Meow Mix Tender Centers1
  • 2014 Nielsen Innovation Breakthrough Award for Meow Mix Tender Centers1
  • 2014 GMA Award for Innovation & Creativity for Milk-Bone Brushing Chews1
  • Gold Effie for Milk-Bone Brushing Chews Shopper Marketing New Product Launch Campaign in 20151

Covahne Michaels is 48 years old, born in November 1976.2 Her LinkedIn profile showcases her as a well-connected professional with over 500 connections in the industry.1

Related Questions

What are Covahne Michaels' key achievements at Simply Good Foods USA, Inc?
How did Covahne Michaels transition from Blendid to Simply Good Foods USA, Inc?
What strategies has Covahne Michaels implemented at Simply Good Foods USA, Inc?
What was Covahne Michaels' role at The J.M. Smucker Company?
How has Covahne Michaels' career evolved in the food and health tech industry?
Covahne Michaels
Covahne Michaels, photo 1
Covahne Michaels, photo 2
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Location

San Francisco, California, United States