Suggestions
Craig Belhumeur
Senior Director Business Development at Stirista
Professional Background
Craig Belhumeur is an esteemed professional in the AdTech and MarTech sectors, with a robust background that showcases a profound understanding of the digital marketing landscape. With years of experience under his belt, Craig has cultivated a rich skill set that spans various areas of digital marketing, from search engine marketing (SEM) and search engine optimization (SEO) to programmatic display advertising and data management. His journey began at iProspect and AOL, where he honed his expertise in SEM and paid search strategies, establishing a strong foundation in digital marketing principles that would serve him well throughout his career.
Having transitioned to more advanced positions at DataXu and eBay Enterprise, Craig expanded his proficiency in programmatic display advertising and the ever-evolving realms of both first and third-party data usage. At these organizations, he developed strategies that empowered brands to leverage data for effective marketing campaigns, thus enhancing their reach and engagement across various platforms.
Throughout his career, Craig has also contributed significantly to leading companies like LiveIntent and 4Cite Marketing. His role as Vice President of Business Development at 4Cite Marketing saw him tapping into his extensive previous experience to drive sales of email, CRM, and identity solutions to Fortune 500 companies and emerging brands alike. This blend of experience across different sectors underscores his versatility and nimbleness in tapping into new opportunities in a competitive marketplace.
Education and Achievements
Craig pursued a Bachelor of Science degree at Providence College, where he gained a solid educational foundation that has been pivotal in shaping his analytical skills and understanding of business practices. This academic background, coupled with his high school education from Gorham High School, provided him with the tools necessary for success in his professional endeavors.
In addition to his academic credentials, Craig's career is marked by numerous roles that illustrate his growth and adaptability. As Senior Director of Business Development at Stirista, he plays a crucial role in devising innovative strategies that help drive business growth and enhance customer engagement. His tenure at LiveIntent, Inc. reflects a remarkable trajectory through various positions, starting as an Account Manager and advancing to Director of Sales Innovation. Each of these roles has allowed him to leverage his extensive knowledge in developing and executing marketing strategies that translate into measurable success.
Furthermore, Craig's experience as a co-founder of FriarBasketball.com demonstrates his entrepreneurial spirit and passion for community engagement. This initiative not only highlights his ability to innovate but also underscores his commitment to a sport and team that is integral to the Providence College community.
Key Expertise and Tools
Craig Belhumeur is not only well-versed in the strategic elements of digital marketing but also in utilizing various technology tools that enhance campaign effectiveness. His proficiency with Microsoft PowerPoint for presentations, Wix for web design, and a variety of digital marketing platforms such as MailChimp, Facebook Ads, Google Ads, LinkedIn Ads, Wix, WordPress, Shopify, HubSpot, and Salesforce positions him as a well-rounded digital marketer capable of navigating diverse marketing functionalities.
His expertise extends into the realms of design and identity creation with tools like The Noun Project, enabling brands to cultivate their identity through visually compelling elements. Craig's comprehensive grasp of these tools and strategies allows him to deliver high-impact solutions tailored to the specific needs of his clients.
Community Engagement and Internships
Craig has actively engaged with various organizations over the course of his career, contributing to the development of substantial marketing strategies that benefit both his employers and the broader communities they serve. His internships early in his career—including positions with the Portland Sea Dogs, AAA Southern New England, the Office of Institutional Advancement at Providence College, and Duffy & Shanley—were instrumental in helping him acquire essential skills that he continues to apply in his current endeavors. These formative experiences not only equipped him with practical knowledge but also taught him the importance of effective communication, public relations, and marketing outreach early in his career.
Conclusion
In summary, Craig Belhumeur is a distinguished figure in the digital marketing arena, with a history of impactful positions that speak volumes about his commitment to driving results in AdTech and MarTech. His blend of experience, education, and technical expertise uniquely positions him to not only contribute to the success of his clients but also to mentor and guide future professionals in the field. As he continues to navigate the dynamic landscape of digital marketing, Craig's passion and dedication remain evident, contributing to his sustained success in business development. His journey reflects an unwavering dedication to innovation and excellence, demonstrating that he is a leader in his field, ready to tackle the next challenge that comes his way.
