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Craig Golaszewski
Data + Identity, Strategic Partnerships, Biz Dev
Craig Golaszewski is a senior professional in the digital advertising industry, currently serving as a Senior Director of Strategic Partnerships at OpenX.1 With a background in data, identity, and strategic partnerships, he has extensive experience in the programmatic advertising space.18
Professional Background
Craig has a demonstrated history of working in the advertising technology sector, having previously held the position of Senior Development Manager.1 He is an alumnus of Villanova University.1
Current Role and Responsibilities
At OpenX, Craig focuses on:
- Strategic partnerships
- Data and identity solutions
- Programmatic advertising innovations
Industry Involvement
Craig is actively engaged in industry developments and frequently shares insights on various aspects of digital advertising:
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Programmatic Power Players: He recently highlighted OpenX's recognition as a 2024 Programmatic Power Player by AdExchanger.2
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Sustainability in Advertising: Craig has discussed the growing importance of sustainability measurement in brand briefs and the industry's preparation for related changes.34
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Cookieless Future: He has promoted OpenX's initiatives in preparing for a cookieless advertising landscape, including the launch of a cookieless deal library.7
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CTV and Attention Metrics: Craig has engaged in discussions about the importance of attention metrics in Connected TV (CTV) advertising.6
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Supply-Side Platforms (SSPs): He has shared content about the role of SSPs in the advertising ecosystem and the importance of sell-side curation.5
Craig Golaszewski appears to be a thought leader in the programmatic advertising space, regularly sharing industry news, innovations, and OpenX's advancements on his LinkedIn profile.
Highlights
"By leveraging the ID5.io ID, OpenX is enhancing buyers’ ability to reach audiences across devices, particularly within cookieless environments. Working with ID5 enables more effective campaign targeting and measurement. Acting as a crucial link between publishers and buyers, OpenX supports publishers’ addressability and inventory monetization. Additionally, through OpenX's supply, buyers can gain even greater access to diverse audiences, further overcoming the challenges posed by signal loss."
Perfectly stated, thanks for sitting down with us for an interview Caitlin Borgman!
OpenX has been named a finalist in not one but TWO categories in the Digiday Tech Awards: Best Sell-Side Programmatic Platform and Best Data Lead, honoring our own Ana Calabrese!
To say that I am proud of the constant innovation that happens here at OpenX is an understatement. We continue to help shape the future of the ad tech ecosystem thanks to our amazing tech team and incredibly smart people like Ana.
