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Crystal Wilkins

Senior Marketing Manager, Loyalty & 7Now at 7-Eleven

Crystal Wilkins is a Senior Marketing Manager at 7-Eleven.235 She has also held the title of Senior Manager – Brand, Advertising, and Media.4 Her LinkedIn username is crystal-wilkins-8787ab23.2

Wilkins was involved in the following 7-Eleven marketing campaigns:

  • Have an Emotional Support Pizza In 2025, 7-Eleven launched the "Have an Emotional Support Pizza... Loser" campaign to support losing teams and their fans during football playoffs. The campaign included a BOGO pizza offer on the 7NOW app.1
  • Roasts for Rivals Wilkins was part of the team that created the "Roasts for Rivals" campaign for 7-Eleven.3
  • Slurpee Rebrand In 2022, Wilkins worked on the Slurpee rebrand, which aimed to increase the drink's relevance among Gen Z and young Millennials. The campaign included a new logo, look and feel, new cups and merchandise, and a song release with Flo Milli.4
  • There Car Wilkins was also involved in the "There Car" campaign, which was developed through a social media insight from the car culture community. The campaign challenged fans to "Find car" using a virtual scavenger hunt in Fortnite.5

Highlights

Jan 31 · adsoftheworld.com
7-Eleven: Have an Emotional Support Pizza… Loser.
Oct 30 · sans.org
Tanya Wilkins | SANS Webcast Speaker
Roasts for Rivals - 26: Creative Commerce | - Cresta Awards
Roasts for Rivals - 26: Creative Commerce | - Cresta Awards

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Crystal Wilkins
Crystal Wilkins, photo 1
Crystal Wilkins, photo 2
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Location

Dallas, Texas