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Mario Mijares

VP Insights, Loyalty and Personalization at 7-ELEVEn

Mario Mijares is the VP of Marketing, Insights, Loyalty, and Monetization Platforms at 7-Eleven, a position he has held since June 2020.1 He leads teams responsible for customer research and analytics, loyalty programs, personalization, in-store and shopper marketing, data monetization, and retail media for 7-Eleven USA.23

With over 20 years of experience in retail and retail-strategy consulting, Mijares has worked with top brands across the USA, UK, France, Canada, Mexico, and Australia.13 At 7-Eleven, his team manages several CPG-facing products, including:

  1. 7Rewards and Speedy Rewards loyalty programs with over 95 million registered members
  2. C-Shopper, an analytics platform for retail and loyalty data
  3. The Brainfreeze Collective, a proprietary research platform with over 250,000 members
  4. Gulp, a retail media network for immediate consumption consumers2

Mijares holds an engineering degree from Universidad Iberoamericana in Mexico City and an MBA from Northwestern University's Kellogg School of Management.13 He and his family currently reside in the greater Dallas area.23

Prior to joining 7-Eleven, Mijares held several positions at other companies, including:

  • Partner Consultant at M2 Partners (2018-2020)
  • SVP Marketing, Digital Strategy and Loyalty at Southeastern Grocers and Winn-Dixie (2015-2018)
  • Various roles at Coles in Australia, including Head of flybuys Programmatic and Digital Media (2009-2015)
  • General Manager Strategy and Deputy GM Brand Marketing at Fusion Retail Brands (2005-2009)
  • Principal Consultant at A.T. Kearney (1995-2003)1

Highlights

Jun 12 · cspdailynews.com
Behind the Scenes of 7-Eleven's Retail Media Network
Apr 9 · Forbes
A Conversation With 7-Eleven's Marissa Jarratt And Mario Mijares ... - Forbes
A Conversation With 7-Eleven's Marissa Jarratt And Mario Mijares ... - Forbes
Jun 21 · Law360
Calif. Co. Used Stolen Trade Secrets In Ad Platform, Suit Says - Law360

Related Questions

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Mario Mijares
Mario Mijares, photo 1
Mario Mijares, photo 2
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Location

Dallas-Fort Worth Metroplex