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Cynthia Horiguchi Trejos
Senior Director, Communcations @ Salesforce | Startup Advisor | Ex-Google, Instacart
Cynthia Horiguchi Trejos is a technology communications and marketing leader currently serving as Senior Director of Communications at Salesforce.1 She is passionate about building teams and programs, and has a strong background in the digital marketing industry.
Career Highlights
Salesforce:: Cynthia joined Salesforce in June 2023, expressing excitement about the AI and data opportunities at the company.46 In her role, she focuses on technology communications and marketing leadership.
Previous Experience:: Before joining Salesforce, Cynthia's career included:
- Working with the Frontier Model Forum on AI safety initiatives5
- Involvement with Instacart's technology updates for retailers7
Education and Expertise
Cynthia holds a Bachelor of Arts in Communication from Stanford University.1 Her expertise spans various areas of technology and marketing:
- AI and data-driven solutions
- Omnichannel digital commerce platforms
- Technology communications
- Marketing leadership
Recent Insights
Cynthia frequently shares industry insights on her LinkedIn profile:
- She highlighted the increasing data traffic per smartphone, noting an expected growth from 21GB per month in 2023 to 56GB per month by 2029.2
- She discussed the future of work, particularly focusing on how the AI alliance between Salesforce and Workday will transform office environments.3
Cynthia Horiguchi Trejos appears to be a well-connected professional in the technology and marketing space, with a keen interest in AI, data, and the evolving landscape of work and commerce.
Highlights
I'm officially two months in at Salesforce, and this story from Fortune sums up why I'm so excited about the AI and data opportunity here. 🤖
Sharon Goldman sat down exclusively with Marc Benioff to discuss Salesforce's future, including our focus on agents and the impact they'll have.
Congrats to Hayley Advokat, MPS who worked on this one!
"In today’s generative AI era, Salesforce is indeed starting again to create its future, with what Benioff calls the company’s 'hard pivot' to Agentforce—a new AI agent platform that will make a splashy debut at the company’s annual Dreamforce conference this month.
Agentforce lets users quickly build and deploy autonomous AI-powered agents—pieces of software that can make decisions and act on information—that run on top of Salesforce’s existing apps for businesses and automate customer service tasks.
Agentforce is meant to be a significant step beyond AI chatbots, like OpenAI’s ChatGPT and Salesforce’s own Einstein GPT, which answer questions but cannot complete tasks that require multiple steps and decision-making."
Salesforce and Workday are teaming up to build a new employee service agent atop a common data foundation that unifies HR and financial data from Workday with CRM data from Salesforce.
As Michael Nuñez writes:
"The Salesforce-Workday partnership marks a watershed moment in enterprise software, heralding a future where AI-driven solutions and seamless data integration become the norm rather than the exception.
As businesses grapple with the complexities of digital transformation, this alliance offers a glimpse into a world where the boundaries between CRM, HR, and finance blur, giving rise to more holistic, intelligent business operations.
The success of this venture could spark a domino effect, pushing other tech giants to forge similar alliances and accelerating the AI arms race in enterprise software."
https://lnkd.in/gNbE6MYP
