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Cynthia Plotch
Co-Founder at Stix - Inc 100 Female Founders 2021 & Forbes Next 1000
Cynthia Plotch is a prominent entrepreneur and the co-founder of Stix, a company focused on women's health, particularly in the areas of vaginal and reproductive health. Founded in 2019 alongside Jamie Norwood, Stix aims to provide discreet and accessible health solutions for women, addressing issues such as fertility, pregnancy, and common infections like UTIs and yeast infections. The brand emphasizes an education-first approach to commerce, aiming to empower women with the knowledge they need to make informed health decisions.13
Background and Education
Cynthia Plotch graduated Summa Cum Laude from the University of Pennsylvania with a Bachelor's degree in Economics in 2015. Prior to founding Stix, she gained valuable experience through various roles, including Director of Markets at Hungry Harvest and positions at SnipSnap, where she managed marketing and analytics.23
Career at Stix
Under Cynthia's leadership, Stix has quickly established itself as a trusted name in women's health. The company began with a direct-to-consumer pregnancy test and has since expanded its product line significantly. Cynthia's vision is not only to disrupt the $40 billion women's health industry but also to create a brand that prioritizes comfort and trust.14
Recognition
Cynthia has been recognized for her contributions to entrepreneurship and women's health. She was featured on Inc.'s 2023 Female Founders 200 List, highlighting her impact in the industry.45
Personal Interests
In her personal life, Cynthia enjoys spending time with family and friends, engaging in activities like running, swimming, yoga, and reading. She values resilience as a key attribute for successful entrepreneurship, emphasizing the importance of self-care during the demanding journey of founding a company.123
Highlights
TLDR: We have a new name!
We’re so excited to introduce you to our new name, Winx Health — where nothing is TMI.
For too long sexual health has been relegated to whispers behind closed doors. So, five years ago, with a mission to empower confident health decisions, we launched a pregnancy test – Stix. It was more than a product; it was a pledge to help you navigate your health with confidence and discretion. As time went on, our community’s needs unfolded before us. Sexual health is not just a line (or two) on a stick, it’s a full spectrum of experiences and needs. Today, we’ve grown beyond our wildest dreams: seven products, hundreds of thousands of customers, and comprehensive sex-ed through Real Talk.
What began as a whisper, transformed into a loud and proud conversation destigmatizing health issues, breaking barriers to accessibility, and enhancing our offerings to meet you at every stage. And, we are evolving to meet this health revolution head-on. Today, we proudly reintroduce ourselves as Winx Health, a testament to our journey from a single product to a comprehensive health ally.
The transition to Winx Health is inspired by the concept of a wink — a gesture that is fleeting yet filled with meaning and intimacy. The wink serves as a metaphor for our core values of confidence, connection, and accessibility. It represents our evolution from focusing on the moment of waiting for a result, to proudly leading the women’s health conversation with products, education, and innovation.
We’re so excited for what’s next! More on our transition here: https://lnkd.in/eTwJSW2W
Thank you for sharing our story Emily Burns + WWD, and thank you to our fierce advocate and newest investor Kerry Washington for everything you've done to support us on this journey. Lots more to come in the coming days!!!
It’s been over 100 hours since the SCOTUS Roe decision was announced and we’ve already sent out thousands of doses of emergency contraception. While we have been preparing for this decision for months, we are still devastated. Millions have now lost access to essential reproductive health care and control over their own bodies – including members of the Stix team. We fear for the future of our country and our community.
Now is the time to expand access, shrink stigma, and give women the tools they need to make confident health decisions — and emergency contraception has never played a more critical role. No matter your gender, age, or home state, everyone deserves to control their own future. We need your support to meet our goal of distributing 100,000 Restart doses.
We’ve gone viral on TikTok and Instagram and had articles featuring Stix in the New York Times, Wall Street Journal, Forbes, Fast Company, and more. We are proud to be a voice of change.
We need your support to meet our goal of distributing 100,000 Restart doses.
-- Give to the Donation Bank to help us get Restart in the hands of everybody who needs it.
-- Share with your own networks to amplify our message
https://lnkd.in/gHt5WV_5
