Suggestions
Dan Neary
Vice President of Asia Pacific at Meta
Dan Neary is the Vice President of Asia Pacific at Meta (formerly Facebook), where he leads the global marketing solutions teams across the region from his base in Singapore. With over 20 years of experience in executive roles, Neary has a robust background in both U.S. and Asian markets.
Career Overview
- Current Position: Vice President of Asia Pacific at Meta since March 2013, managing the company's business operations and strategies in the region.
- Previous Roles:
- Skype: Served as Vice President of Market Development from December 2008 to February 2013, overseeing local marketing channels and partnerships across multiple regions during significant transitions, including its acquisition by Microsoft.
- eBay: Held the position of Vice President for Emerging Markets from February 2002 to November 2008, focusing on business growth in Southeast Asia, India, and the Middle East.
- Vendio Services: Worked as Chief Operating Officer before its acquisition by Alibaba.
- Kellogg Company: Began his career with various marketing roles, eventually becoming General Manager for Greater China.
Education
Neary holds both a Bachelor of Science and an MBA from DePaul University in the United States.
Contributions and Insights
Dan Neary is actively involved in the entrepreneurial community, advising tech startups and investing in various ventures. He emphasizes the importance of digital transformation for businesses, particularly in light of the evolving landscape shaped by the metaverse. He has articulated Meta's vision for this new frontier, highlighting opportunities for creators and businesses within Asia Pacific to leverage emerging technologies for growth.123
In summary, Dan Neary's extensive experience in technology and marketing, combined with his strategic leadership at Meta, positions him as a significant figure in shaping digital business landscapes across Asia Pacific.
Highlights
We’re thrilled to be participating in the Brand Safety Summit in Singapore. This is part of our ongoing commitment to collaborate with the industry and contribute to a better world through a more accountable, equitable and sustainable advertising ecosystem. As part of our continued focus on brand safety and suitability, we’ve got exciting news to share as well. We're expanding our inventory filter for Facebook and Instagram Feed and Reels to include more languages. We're now adding Japanese, Malay, Thai, Turkish and Vietnamese languages in addition to Arabic, Chinese, English, French, German, Portuguese, and Spanish. Expanding Inventory Filter to these additional languages is a part of our continuous effort to provide advertisers with more control and transparency. We look forward to continuing our collaboration with the industry, including with partners like GARM, to develop common definitions and frameworks for brand safety and suitability. Our goal is to create controls and transparency solutions that align with industry-accepted standards. You can read more about the announcement on our Meta for Business blog here: https://lnkd.in/gGrC8gE6 #BrandSafety #InventoryFilter #MetaforBusiness
✨Creators have changed how we discover new brands.
🎨...and creators are now brands unto themselves, they are a new type of publisher, media and retail channel too!
👯We’ve seen that partnering with creators can be a powerful way to grow your business.
😊This is why we're excited to announce the expansion of Instagram's creator marketplace to 8 new markets. With features like branded content and partnership ads, Instagram is the perfect platform for brands and creators to collaborate and reach new audiences.
🤖Brands have told us it can be challenging to source creators for partnership ads. So we’re testing our brand new, machine learning-based recommendations that use Instagram data to help brands more easily discover creators who are the best fit for their campaigns. Eligible brands can access these recommendations over the coming months on Instagram’s creator marketplace in Meta Business Suite.
🖇️Instagram’s creator marketplace can help brands easily find relevant creators for any kind of collaboration, but one of the most powerful is partnership ads. Partnership ads (formerly known as branded content ads) allow advertisers to amplify content with a creator or other partner’s handle to scale their collaborations.
🌏We've already onboarded thousands of creators and brands in the US, and soon we'll be inviting creators and brands based in Australia, Japan, India and New Zealand to join the fun. Chinese export brands will also be invited to connect with onboarded creators in countries outside of China. Creators join from their professional dashboard in the Instagram app. They can share brands and interests relevant to them and also create a portfolio to highlight what makes them unique.
💙We believe that Instagram is one of the best places for brands and creators to collaborate, so visit our newsroom below to learn more.
#InstagramforBusiness #CreatorMarketplace #AsiaPacific
