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Dan Strang

CEO @ Coopah 🏃 - the run coaching app | Multi startup builds + exits | Chairman @ Xi.

Dan Strang is the CEO and Co-Founder of Coopah Running, a run coaching app designed to help users achieve their running goals with personalized training plans and community support. He has a strong entrepreneurial background, having started and exited several software businesses.

Professional Background

  • Coopah Running: Strang has been leading Coopah since December 2021. The app is particularly recognized as the official training app for the TCS London Marathon, offering features like 24/7 coaching support.

  • Xi: He is also the Chairman of Xi, a company focused on creating digital interactive experiences, which he founded in 2013. This venture evolved from his earlier business, EventsTag, which he sold in 2020.

  • Previous Ventures: Strang's entrepreneurial journey began in his teens with Young Enterprise. He has worked in various sectors, including fashion, where he created licensed clothing ranges, and technology, where he developed experiential solutions for events and attractions.

Education and Skills

Dan Strang holds a BA in Business and Management from the University of Exeter, where he was also the President of the Athletics Club. He has experience in mentoring and advising other entrepreneurs and is proficient in English, with elementary skills in German and Spanish.1

Highlights

Aug 12 · linkedin

🔥 Monday Morning Updates 😎

Last week we saw people we care about, people who have experienced some of the worst traumas you can imagine and people who have been trying to become active, better their lives and integrate with communities targeted in a disgusting, racist and aggressive way.

We setup the refugee run club to help refugees feel comfortable enough in the UK to be able to do what we do. Run, keep active and build friendships.

Last week we had to tell our runners to not go out and to not wear their Coopah's Refugee Run Club tee shirts.

But as the tide turned with the anti-racist demonstrations across the country and with our partners London Marathon Events and Hugh Brasher taking a firm stance (check out Hugh's powerful statement), we felt that it was safe enough to run. On Saturday my mum and dad took our midlands team to the Solihull parkrun. The team did amazingly with Tekaly winning the run and 5 of our RRC runners in the top 8 but more than that, the reception was amazing and they were welcomed with open arms! The race director had been out visiting the hotel to make sure that they were ok during the week and every one of the runners and volunteers gave them the warm welcome they deserve everywhere.

You can always rely on the running community to do the right thing. Thank you.

............🔙 Last Week

🆕 New Roles

We've been working on team structure. I spent some time this week breaking down each role we have and the tasks we need that role to do. I've then being plotting this on a FigJam board to make a live Org Chart where everyone has clear responsibilities and can see full JD's for every employee. I think as we grow it's vital that everyone has a clear line of what they and the rest of the team are responsible for.

That's also led to a few new roles we are recruiting (links below):

Part-Time Runner Support - as our customer base is growing we need a big team to keep them supported.

Junior Business Analyst - currently I'm the only one in the business who's involved in finance and ops so this should free up my time.

Flutter Developer - keep our app moving forward with more frontend resources.

..................⏩ This Week

  • Product Scoping - working on some new product features to hit our OKR of increasing our LTV.

  • Pricing review - getting started on reviewing our pricing and where we sit across the market.

Aug 5 · linkedin

🔥 Monday Morning Updates 😎

The Olympics is up and running. I've been addicted to the Olympics since I was born. My dad said in 88 (the year I was born) he'd be up in the night with me watching Seoul, in 1996 we woke up at 3am to watch Linford's false start, in 2012 we were in the stadium to see David Rudisha and tomorrow we are off to Paris to see Josh Kerr take the Olympic 1500m title!

Otto is definitely following suit - although I'm not sure about Dressage being his favourite sport so far.

............🔙 Last Week

🎯 OKR's

I spent some time last week honing our OKR's with the management team. Every quarter I think we get better at defining these but this quarter I really want the team to be engaged with them every day. So, we've worked on:

  • Making sure everyone only has 2-5 key results to think or care about
  • Removing things. In previous quarters we have tried to just rename Key Results to fit with an objective. This quarter we've tried to be tough.
  • Constant reminders. We've setup a slack automation that lets everyone know when a KR has progressed or been completed.

Here are our objectives for Aug - Oct 14th.

(1) Hit 5,500 active subscribers (2) Build the tools to deliver rapid growth. (3) Increase our LTV (from trial) to over £30 in Q4 (4) Be clear on who we are talking to and how we talk to them (5) Find new channels for growth

..................⏩ This Week

  • Olympics + Wedding; I'm off to Paris on Tuesday and to Croyde Bay on Thursday for a wedding so 5 days work into 2.5 this week!

  • JD's - we are getting bigger and one of my KR's is to rebuild our org chart with full JD's for all the team. I'm going to get started this week.

Related Questions

What inspired Dan Strang to start Coopah Running?
How did Dan Strang's experience at Adidas influence his entrepreneurial journey?
What are some of the key achievements of Dan Strang's previous startups?
How does Coopah Running's training app differ from other running apps?
What is the mission behind Xi, and how does it complement Coopah Running?
Dan Strang
Dan Strang, photo 1
Dan Strang, photo 2
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Location

Thames Ditton, England, United Kingdom