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Dana Mason

Brand Director at Cresco Labs

Dana Mason is the brand manager at Chicago-based Cresco Labs, a vertically integrated cannabis and medical marijuana company.12 She graduated from the University of Chicago Booth School of Business in 2016.12 In her role, Mason is responsible for understanding consumer tastes and preferences in the emerging cannabis industry. She utilizes both traditional and non-traditional data sources to gain insights, including sales data, industry publications, social media trends, and feedback from team members interacting with various stakeholders.12 Mason emphasizes the importance of constantly questioning why decisions are made and ensuring they align with consumer needs. Her approach to brand management involves looking beyond the cannabis industry to understand broader consumer trends and preferences.12

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Dana Mason
Dana Mason, photo 1
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Location

Greater Chicago Area