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Dana Mason

Brand Director at Cresco Labs

Dana Mason is the brand manager at Chicago-based Cresco Labs, a vertically integrated cannabis and medical marijuana company.12 She graduated from the University of Chicago Booth School of Business in 2016.12 In her role, Mason is responsible for understanding consumer tastes and preferences in the emerging cannabis industry. She utilizes both traditional and non-traditional data sources to gain insights, including sales data, industry publications, social media trends, and feedback from team members interacting with various stakeholders.12 Mason emphasizes the importance of constantly questioning why decisions are made and ensuring they align with consumer needs. Her approach to brand management involves looking beyond the cannabis industry to understand broader consumer trends and preferences.12

Highlights

Sep 6 · builtin.com
Brand Field Representative - Cresco Labs - Built In
Dana Mason - Kataly Foundation
How Can Brands Evolve to Meet Consumer Tastes? | The University ...
Jan 10 · chicagobooth.edu
How Can Brands Evolve to Meet Consumer Tastes? - Chicago Booth

Related Questions

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What challenges has Dana Mason faced in the cannabis industry?
How does Dana Mason stay updated on consumer trends in the cannabis market?
What strategies does Dana Mason use to evolve Cresco Labs' brand?
Dana Mason
Dana Mason, photo 1
Dana Mason, photo 2
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Location

Greater Chicago Area