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Matt Pickerel

Director of Media at Cresco Labs

Matt Pickerel is an experienced media professional currently serving as the Vice President of Retail Marketing at Cresco Labs, a position he has held since August 2023.1 He has a Bachelor of Science degree in Journalism Strategic Communication from the University of Missouri-Columbia.

Throughout his career, Matt has held several positions at Cresco Labs, including:

  • Vice President of Retail Marketing (August 2023 - present)1
  • Sr. Director of Performance Marketing (May 2021 - August 2023)1
  • Director of Media (July 2020 - May 2021)1
  • Senior Media Manager (May 2019 - July 2020)1

Prior to joining Cresco Labs, Matt worked at Constellation Brands as a Digital Media Manager for Corona, Modelo, and Pacifico brands.1 He also held various roles at OMD USA, including Associate Director for PepsiCo and Digital Media Supervisor for Gatorade and Propel brands.1

Matt is known for his expertise in leveraging data to drive successful digital strategies, with proficiency in both eCommerce/DR and awareness/equity campaigns. He has a balanced approach, using both analytical and creative skills to stay ahead of digital trends.

In addition to his professional experience, Matt has furthered his education by attending the 4A's Institute of Advanced Advertising Studies at Northwestern University.1

Highlights

Oct 31 · theorg.com
Matt Pickerel - Vice President, Retail Marketing at Cresco Labs
Sep 13 · marketingbrew.com
Cresco Labs debuts first campaign on Spotify - Marketing Brew
Sep 17 · marketingbrew.com
Cannabis marketing podcast advertising - Marketing Brew
Sep 17 · Morning Brew
Limited by other platforms, weed marketers are flocking to podcast-advertising - Morning Brew
Nov 23 · Morning Brew
Weed found love | Marketing Brew - Morning Brew
Jan 1 · rocketreach.co
Cresco Labs Marketing Department - RocketReach

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Matt Pickerel
Matt Pickerel, photo 1
Matt Pickerel, photo 2
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Location

Chicago, Illinois