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Daniel Fetner

General Partner at Alpaca VC

Daniel Fetner is a prominent figure in the fields of venture capital and technology, currently serving as a General Partner at Alpaca VC. He has a diverse background that includes roles as the Co-founder of Soil Connect and involvement with various tech and real estate companies. His expertise spans venture capital, real estate, and innovation, reflecting a strong foundation in business, finance, and accounting.12

In addition to his corporate roles, Fetner is actively engaged in mentoring, particularly through the BOOST program, which focuses on supporting early-stage companies. His commitment to mentorship is evident in his advisory roles within the construction and fintech industries, where he guides emerging entrepreneurs.124

Fetner's contributions to the tech ecosystem are further highlighted by his involvement with the Center for Real Estate Technology & Innovation, where he works to connect PropTech founders with resources and opportunities.34 His efforts in these areas underscore his dedication to fostering innovation and supporting new ventures in the technology sector.

Highlights

Aug 26 · linkedin

I’ve continued to spend time digging in and unpacking the implications of the NAR settlements and the fallout to come. One of the biggest issues in my opinion is not about buying and selling homes.

It’s about data and, frankly, fairness.

When you really think through the current system, it hurts agents in more ways than one. Firstly, Independent Listing Sites (i.e. the aggregators) are deriving multiple billions of enterprise value… from the AGENTS’ listing efforts. Agents are further hampered by unnecessary costs and archaic geographic barriers that often require them to register and pay dues to multiple MLSs in different locations.

As far as I’m understanding it (please respond in the comments section if I’m missing something), here is how it works:

Listing agents hustle to win sellers as clients. Then, due to the rules and regulations dictated by the NAR and the associated realtor organizations that run local MLS’s, agents are required to put their listing on the MLS within 24 hours The local MLs’ then sell the data to the aggregators, and then the aggregators sell the advertising space next to the list back to the agents!

In other words, agents work really hard to get their listing and then the data is sold back to them if they want their picture and contact info placed prominently next to the listing they worked so hard to get.

Then there’s the geography problem.  If an agent wants to conduct business for a single client buying or selling property in, say, Miami, Chicago and Los Angeles, the agent will likely need to be a dues-paying member of the NAR, as well as three different MLSs. This means that agents who want to access the MLS often need to join the NAR or a local Realtor association.

Agents have historically complied with NAR guidelines and standards - and how could they not? The NAR and MLSs are distinct, but interdependent entities. To be competitive as an agent, you’d be hard-pressed not to be a part of these systems, pay dues as needed and follow their rules.

It’s a system that is extremely convoluted, monopolistic and seems very unfair to agents on both sides.

As investors looking at the space, we believe there are few times that the bedrock systems of an industry get disrupted. In this case, we expect new solutions to enter the market with the aim of bringing a win-win scenario to agents on both sides, as well as the aggregators. In particular, we see opportunity in how listing data is used, owned and accessed by agents.

If you’re a founder working on something ambitious in this space, please don’t hesitate to reach out if you’d like to chat.

Aug 20 · linkedin

Over the weekend, the new rules resulting from the NAR settlement officially rolled out. As an investor in the Built World (and a recent home buyer), I’ve been thinking a lot about what these changes mean for our portfolio - and how our team thinks about investing in this space.

To quickly recap:

⚫ In March, the National Association of Realtors (NAR) reached a landmark legal settlement resulting in significant changes to real estate agent compensation. ⚫ On August 17, the majority of NAR's 1.5 million members became subject to new rules. ⚫ Under the ruling, buyers can now more easily negotiate commission structure AND negotiate who pays that commission.

Thinking about the wider implications of the NAR ruling, it’s my view that this will ultimately compress the commission structure that agents will be able to collect. But when you bifurcate the buyer agent role and the seller agent role, the buyer agent typically adds less value, and therefore I believe buyer agent commissions will be more compressed.

Looking at our portfolio, Prevu is a great example of a company that benefits from the new rules. While the vast majority of the brokerage community has been operating their businesses on a ~3% commission structure, Prevu has been able to operate its business on a ~1% commission structure (with very positive unit economics). They represent buyers, collect the buyer commission and give roughly ⅔ of it back to the buyer in a rebate check a day after closing. They’ve built incredible tools and technology to enable their buyer consumers to have a really smooth and efficient journey and I think more and more consumers will use this type of platform moving forward.

In the aftermath of the NAR turmoil, I think we’re also sitting at a very unique point in time where there is the potential to disrupt a century-long monopolistic power structure that sits within the NAR & MLS system.

Speaking with industry insiders, there’s a TON of mistrust from agents around the NAR and MLS system, and there’s A LOT of improvement that can be made to provide agents with a better system and experience going forward.

We’d love to find an ambitious entrepreneur building an innovative platform that disrupts this hundred-plus year old structure. Please don’t hesitate to reach out if you’d like to chat.

Related Questions

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Daniel Fetner
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Location

New York, New York, United States