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Daniel Folkman
SVP Business at Gopuff | Investor | Advisor
Daniel Folkman is the Senior Vice President of Business at Gopuff.134 As one of Gopuff's earliest employees, he has been crucial in transforming the company into a leading instant commerce platform.1 He leads Gopuff’s global business functions, which has helped the company scale to over 400 micro-fulfillment centers across more than 1,000 cities in the US and Europe.1 Daniel also spearheads Gopuff's fundraising and M&A efforts, securing approximately $4 billion in funding and orchestrating major acquisitions.13
In his role, Daniel oversees Gopuff's Global Business Development, Corporate Development, Communications, and Ads functions.3 He originated the concept of Gopuff Ads, integrating brand relevance with hyperlocal logistics.13 This has secured significant budgets from major CPG brands.13 Daniel also drives major consumer partnerships with companies and celebrities.13
Before becoming Senior Vice President, Daniel held multiple positions at Gopuff, including Chief of Staff and VP of Strategy (June 2020 - April 2021), and VP of Business (September 2016 - June 2020).4
Daniel graduated from Syracuse University’s Whitman School of Management in 2012 with a dual major in Entrepreneurship & Emerging Enterprises and Finance, and a minor in Economics.2 He was involved in several startup-related events during his time at Syracuse, and he serves on the Young Whitman Advisory Council for the Whitman School of Management.24 Before Gopuff, Daniel was a consultant for Business Development & Strategic Partnerships at Pijon, co-founder of Dipp App, and a consultant for Business Development & Marketing at Endeavor Athletic.4 He also held positions at Sumpto, NFL Canada, and Thinking About Sports.4 Additionally, he co-founded CampusCribz and founded SafeSwipe.4
Highlights
Appreciate the opportunity to join the AdExchanger Talks Podcast to chat about why Gopuff decided to bring it's core media capabilities in-house.
I had a great time sharing our perspective on the evolving retail media landscape, discussing the significance of hitting 'peak' retail media and how the industry finds a path forward, and diving into the importance of building a customer-centric ad strategy.
Thanks to Allison Schiff for having me on!
It's exciting to see Gopuff at the center of the rapidly evolving retail media conversation.
Over the last year, we have invested in building a media ecosystem that empowers brands to better understand, better engage with, and ultimately sell more product to their desired customers, regardless of whether that is through our network or elsewhere. This starts with the uniqueness of our audience targeting capabilities and the more than a decade of first party insights around our customers.
Since launching our in-house ads platform, we have seen a 50% increase in relevance, 25% improvements in click-through and conversion rates, and a 30% decrease in cost per click. This means that our ads our more relevant for customers, more effective for advertisers, and more efficient for us, eliminating waste and driving better outcomes for everyone. We are just getting started.
Thank you Kathryn Lundstrom and ADWEEK for the coverage.
