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Daniel Knapp
Data, Insight and Innovation in Advertising
Daniel Knapp is an accomplished professional with a diverse educational background and a wealth of experience in various organizations across media, communications, and technology sectors.
Daniel completed his Doctor of Philosophy (PhD) in Media & Communications from The London School of Economics and Political Science (LSE) and also holds a Master of Science degree from LSE. His academic journey includes studies in Social Sciences at the University of Tampere and a Bachelor of Arts in Government, Law, and Social Sciences from Universität Erfurt.
In his professional career, Daniel Knapp has held notable positions such as the Chief Economist at IAB Europe, the Executive Director of Technology, Media, and Telecoms at IHS Markit, and the Co-Founder & Chief Strategy Officer at Twins Digital GmbH. He has also served as an Advisor-in-Residence at The Project X Initiative, a Board Member at Europe's MediaLab, and a Founding Advisor & Data Architect at Colosseum Strategy.
Daniel Knapp's experience extends to various roles in research, analysis, and advisory capacities. He has been associated with organizations such as the European Commission, gannaca global think tank group, Institute of European Media Law (EMR), and RE
Daniel's expertise in media, advertising, and technology is further evident through his internships and research assistant roles at institutions like Staatskanzlei Nordrhein-Westfalen and the Willy Brandt School of Public Policy at the University of Erfurt. His extensive professional background showcases a deep understanding of the media landscape and a strategic approach to technology and communications.
Daniel Knapp's contributions to the industry and academia reflect his commitment to advancing the fields of media, communications, and technology through research, strategic leadership, and advisory roles. With a solid educational foundation and a broad spectrum of experiences, Daniel continues to be a prominent figure in the media and technology sectors.
Highlights
📊 Digital Ad Spend in MENA up 13.6%: New Data Release
We worked with IAB MENA to publish the official 2023 digital ad market sizing study for the region. The study is out now.
Key Findings: 💰 $6.25bn in Digital Adspend in MENA 🔝 Top5 EMEA market by size 📈 13.6% YoY growth - faster than both Europe & US 📉 temporary slowdown in Q4 due to Gaza conflict (Real underlying growth trajectory was 17%, acceleration of growth in 2024 likely) 📺 Video dominates at 50% share of spend 📱 Social video up 31.5%, accounting for 62% of total video 🛒 Search growth rate in excess of 18% boosted by retail and Q4 resilience
The full study is available for #iabmena members, link in comment below. ⬇️
Thanks to all participating companies and the board for their guidance! Ian Manning Wassim El Jammal James Harrison Joanne Chehab Michel Malkoun Sebastian Joziasse Clare Fearon Houda Tohme Jad Saab Ziad Chalhoub Christos Solomi Elie Milan Nisrine Ghazal Rasha El-Ghoussaini Terry Kane Ayman Haydar
New data on Digital Ad Spend: We just published the IAB Europe AdEx Benchmark Report looking at 2023 ad spend dynamics across 29 countries. Just in time to fuel discussions in🏝️Cannes.
📊 Key Insights from this year’s report:
🇪🇺 Robust Growth: With an 11.1% growth rate in 2023, Europe's digital ad market outpaced US growth.
🚀 Market accelerated to double digit growth in H2 2023 following weak H1 🤳 Social +18.2% driven by short-form video 📺 Video +20.9%, CTV +23.5% 🛒 Retail media +30.2% (report covers on-site retailer ad sales) 🎙 Podcasts +32.5% 🤖 Programmatic up but share decline in light of industry transformation
We have made further enhancements to the report, notably the introduction of quarterly data which provides further nuances about growth dynamics. Get the full report here: https://lnkd.in/d7TRsusG #adspend #digitaladvertising #iab #iabeurope
