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Daniel Korhonen

Co-founder Tanrevel / Xlash Cosmetics

Daniel Korhonen is a prominent entrepreneur based in the Greater Stockholm Metropolitan Area, recognized as the co-founder of Tanrevel, a company specializing in self-tanning products. He also has a background with Xlash Cosmetics, indicating a strong foothold in the beauty and cosmetics industry.

Education and Career

  • Education: Daniel studied at Stockholms universitet (Stockholm University) which has contributed to his expertise in marketing and business management.
  • Professional Experience: Before co-founding Tanrevel, he gained valuable experience at Xlash Cosmetics, enhancing his skills in product development and brand marketing.

Tanrevel's Growth

Under Korhonen's leadership, Tanrevel has experienced significant growth, particularly noted during high-profile collaborations, such as with Swedish influencer Bianca Ingrosso. This partnership highlighted the brand's ability to handle increased traffic and sales effectively, showcasing its advanced eCommerce capabilities.1

Achievements

Tanrevel has been recognized for its excellence in the beauty sector, recently being awarded the title of the best self-tan product at the Swedish Beauty Awards 2024.3 This accolade underscores the brand's commitment to quality and innovation in the competitive cosmetics market.

Online Presence

Daniel maintains an active professional presence on LinkedIn, where he engages with over 500 contacts and shares updates about Tanrevel's achievements and initiatives.24

Highlights

Apr 25 · linkedin

Happy to announce that Tanrevel® has once again been crowned the best self-tan on the market at the Swedish Beauty Awards 2024 edition.

Immensely grateful for the recognition our ”Clear formula” has received from the jury and our community —it has truly been a customer favorite so far and constantly sold out. We extend our deepest thanks for this award of honor.

Celebrate life's sunny moments ☀️

Feb 8 · linkedin

"Fick Super Bowl precis en skönhetsmakeover?" 💭 🧐

Super Bowl och dess legendariska reklampauser är här igen till helgen, och i år bevittnar vi en spännande vändning. Skönhetsbranschen, med brands som som e.l.f., NYX, Dove (tillbaka efter 17 år) och CeraVe, har tagit plats i strålkastarljuset.

👏 CeraVe - ett klassiskt massmarket-brand - tar in popkultur genom att ha Michael Cera (känd från filmen "Superbad" b.la.) som kampanjens huvudroll. Oväntat? Otroligt.

Resultatet är ett lysande exempel på hur kreativitet, välvalda ambassadörer och en genomtänkt närvaro kan skapa något som verkligen sticker ut och fäster sig i minnet.

Genom att bygga upp spänning och spekulationer kring Michael Ceras koppling som grundare har de lyckats skapa buzz och intresse långt före Super Bowl-sändningen.

En kampanjsida skapades för att förstärka kampanjens kommunikation som löpt över flera veckor och skapat hype på sociala medier: https://www.iamcerave.com/ 🥼

Denna kombination av humor, oväntade twistar och välgenomtänkt storytelling är vad som verkligen gör CeraVes kampanj minnesvärd och i mina ögon framgångsrik. Om de betalar av sina 7MUSD som en 30 sekunders reklam spot kostar, återstår att se…

Har du sett några av årets Super Bowl-kampanjer än? Vad tyckte du? 📺

Related Questions

What inspired Daniel Korhonen to co-found Tanrevel?
How did Daniel Korhonen's experience at Xlash Cosmetics influence Tanrevel?
What are Daniel Korhonen's main responsibilities at Tanrevel?
How has Daniel Korhonen contributed to Tanrevel's growth?
What challenges has Daniel Korhonen faced as a co-founder at Tanrevel?
Daniel Korhonen
Daniel Korhonen, photo 1
Daniel Korhonen, photo 2
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Location

Greater Stockholm Metropolitan Area