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Daniel Lemin
Author and strategic advisor focused on corporate, executive and brand reputation, word-of-mouth strategy and online reviews
Daniel Lemin is a prominent figure in the fields of digital marketing and reputation management, currently serving as the Vice President, Reputation & Advisory (Digital) at Edelman, a leading global public relations firm. In this role, he partners with client teams to enhance and safeguard brand and executive reputations, particularly focusing on areas such as business transformation, crisis management, and digital engagement strategies.16
Background and Experience
Lemin has over 20 years of experience in marketing and communications. He began his career at Google, where he was part of the early communications team and played a significant role in establishing the company's global brand identity.24 After leaving Google, he founded One Good Brand, an independent consulting firm that specializes in digital reputation and customer experience strategies. He has also held leadership positions at Convince & Convert and has co-hosted the award-winning Social Pros podcast, which focuses on social media marketing insights.13
Publications
He is a two-time bestselling author, known for his books "Talk Triggers" (co-authored with Jay Baer) and "ManipuRATED," which delve into word-of-mouth marketing and reputation management.14 Lemin's expertise has made him a sought-after speaker at various international conferences, where he shares insights on digital marketing trends and strategies for managing online reputations.15
Education
Lemin holds a Bachelor of Arts in Business & Communications from Ohio Northern University, a Master's degree in Communication & Leadership from Gonzaga University, and an MBA from the Quantic School of Business and Technology.1
His extensive background in both corporate communications and consulting positions him as a key player in helping organizations navigate the complexities of digital reputation management.
Highlights
Details, my fellow humans. Details.
If the head of a prominent Israeli intelligence unit cannot protect their own identity, what hope do the rest of us have?
This could have been prevented with closer attention to detail. He needed someone on his team with expertise to see around these corners.
An expert in open-source data would have told Sariel to protect his identity by using a single-use masked e-mail, rather than an e-mail used elsewhere for other accounts.
I mean, you'd think a spy would already know to do that, right?
It's these small details that often get overlooked. If you have a project involving sensitive information, please involve someone who will proactively close gaps like this.
#OSINT #intelligence #privacy
I'm excited to be part of the speaker lineup at the DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions event in LA on April 11 & 12.
I will debut my new keynote on what digital reputation management means in 2024, including a helpful framework for thinking through how to be proactive about protecting it.
Want to join me? If you're in LA, ping me here and I'll invite you as my guest (limited to the first few who reach out).
