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Daniel Londono

Co-Founder & Co-CEO at Alfalfa

Daniel Londono is a Co-Founder and Co-CEO of Alfalfa, a tech-enabled fast casual concept that he started in May 2018.1 Alfalfa focuses on providing healthy and delicious salads, along with doughnuts, aiming to inspire healthier communities through balanced food and joyful experiences.3

Before co-founding Alfalfa, Londono had a diverse professional background:

  1. He worked at GLG from January 2015 to May 2021, holding various positions including Director of Private Equity Strategic Solutions.1
  2. Prior to GLG, he was a Business Analyst at Opera Solutions from July 2013 to March 2015.1
  3. He also worked as a Control Systems Engineering Co-op at American Governor Company from August 2011 to August 2012.1

Londono's educational background includes:

  • A Bachelor of Science degree in Mechanical and Aerospace Engineering from Cornell University.1
  • A minor in Applied Economics and Management, also from Cornell.1

He co-founded Alfalfa with his childhood friends Dan Sobsey and Andrew Arrospide.2 The company has gained recognition for its signature salads made with high-quality, locally sourced ingredients.2 In August 2022, Alfalfa secured a $2 million seed funding round led by investors including Blue Falcon Capital, Jake Kassan, and Sean Johnson.2

Londono and his co-founders started Alfalfa by debuting their salads at the Hoboken, N.J., farmers' market in 2018.4 The company has since expanded, with a location in Santa Monica, California.4

Highlights

Sep 18 · linkedin

If any friends/friends of friends are attending FSTEC in Grapevine, TX next week, shoot me a message, would love to connect!

#fstec #conferenceseason

Nov 25 · linkedin

Reflecting on 2021 during this week of gratitude, I wanted to share an overdue update about my transition from GLG to pursue an entrepreneurial path with Alfalfa, and to thank all those who have contributed selflessly along the way.

After spending 6 years helping to build the PE consulting practice at GLG, I made the tough decision to leave in May. I learned a tremendous amount from rockstar colleagues, brilliant clients and partners, and am reminded everyday about the lessons that I took away from this experience and all those I had the privilege to work with and learn from.

Alfalfa began as a small idea with some friends in 2018 to solve a problem in our community, grew to be an experimental salad stand at a Farmer's Market, and is now a growing bi-coastal fast casual concept in NJ and CA. I am immensely grateful for all of our supportive customers, inspiring team members, and countless individuals who have lent a helping hand along the way. I am also thankful for my friends and partners Dan Sobsey and Andrew Arrospide, and for the unwavering support of my smarter half Helene Londono.

Here's to brighter days ahead, and to expanding our mission to inspire joy. Stay tuned for exciting updates.

Related Questions

What inspired Daniel Londono to co-found Alfalfa?
How did Daniel Londono's background in engineering influence his career in tech-enabled fast casual?
What are some of the key achievements Daniel Londono has accomplished at Alfalfa?
How did Daniel Londono's experience at GLG prepare him for his role at Alfalfa?
What is the mission and vision of Alfalfa according to Daniel Londono?
Daniel Londono
Daniel Londono, photo 1
Daniel Londono, photo 2
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Location

Los Angeles, California, United States