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Daniel Velasquez

Adjunct teaching position since Fall 2021.

Daniel Velasquez is a seasoned designer with a background in packaging and graphic design. He kickstarted his career as a junior designer at MUTS&JOY, where he honed his skills in brand redesign and guideline development for Colgate Oral Care brands. His professional journey led him to contribute towards global brand identities and structure systems for Lornameade London brands such as Finesse Haircare, Lypsyl Swedish Lipcare, and Yardley Skincare.

Daniel's expertise extends to working on projects in Latin America and Spain with Landor, where he supported the innovation team for clients like Diageo and Sabritas/Pepsico. He excelled in leading brands across various industries like pharmaceuticals, eye care products, spirits, confectionary, dairy, soft drinks, and coffee. His outstanding performance at Landor was recognized with the prestigious Klamath Award in 2010.

In 2014, Daniel ventured into freelancing roles at Anthem Worldwide and Sterling Brands, managing clients and overseeing implementation processes. Simultaneously, he embarked on an academic journey as an adjunct professor at New York City College of Technology, sharing his design expertise with students.

Transitioning to the client side in 2017, Daniel lent his skills to renowned companies like L'Oreal and Colgate-Palmolive as a consultant for their in-house design teams. In addition to his design career, Daniel indulges in his passion for history and is a licensed New York City tour guide since 2009, with a unique hobby of collecting boy-scout-themed stamps.

Daniel Velasquez
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Location

New York, New York, United States