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Daniella Loftus

Founder & CEO DRAUP | Writer @ This Outfit Does Not Exist | Investor RED DAO

Daniella Loftus is a prominent figure in the digital fashion industry, known for her innovative work as the Founder and CEO of DRAUP.15 She has established herself as a pioneer in the realm of digital fashion, blending technology with haute couture to create cutting-edge virtual clothing experiences.6

Professional Background

Loftus gained recognition as one of the first digital fashion influencers through her platform "This Outfit Does Not Exist," which showcased her early vision for the intersection of technology and fashion.7 This experience likely informed her current venture, DRAUP, which is positioned as a leading platform in the digital fashion space.4

DRAUP

As the founder of DRAUP, Loftus is at the forefront of the digital couture movement. The company aims to revolutionize the fashion industry by:

  • Showcasing digital fashion in the spotlight
  • Demonstrating the viability and creativity of virtual clothing
  • Combining traditional craftsmanship with innovative coding techniques26

Online Presence

Daniella Loftus maintains an active online presence across various platforms:

  • LinkedIn: Her profile can be found under the username "daniella-loftus"1
  • Twitter: She uses the handle @danidoesnotxist, where she describes herself as "founder & ceo @pronounceddrop" and an "imaginary influencer"3

Expertise and Influence

Loftus is recognized for her expertise in:

  • Digital fashion creation and curation
  • The future of luxury goods
  • Self-expression through virtual mediums4

Her work with DRAUP and her previous experiences have positioned her as a thought leader in the evolving landscape of fashion technology and digital self-expression.

Daniella Loftus continues to push the boundaries of what's possible in fashion, leveraging her unique perspective as both a digital influencer and a tech-savvy entrepreneur to shape the future of the industry.

Highlights

Aug 30 · linkedin

On Tuesday Meta announced they'd be deleting the work of ~600K creators from Facebook, Instagram and Messenger as part of their closure of #MetaSpark AR.

Founded in 2017 Meta Spark's filters have been used billions of times. And sourced livelihoods for tens-of-thousands of creators.

While Meta has steadily been culling its #metaverse-centric divisions, this decision to not only remove the Meta Spark toolkit, but to take all filters off Meta owned platforms and shut down the Meta Spark Community boasting 141,000+ members seems unprecedented.

What's more it leaves thousands of #creators asking — where do we go from here?

In my latest essay I try to answer this question as best I can. Exploring whether #AR creators should be moving to Snap Inc. and TikTok, turning to #opensource softwares and #WebAR or looking to more nascent platforms like Filta | The Face Filter NFT Marketplace where their work can be owned.

READ AND SUBSCRIBE: https://lnkd.in/ghGf6vHC

And please share any other resources that might help creators undergoing this transition in the comments below!!

Mexihkano R. Dani Van de Sande ZERO10 #augmentedreality

Aug 28 · linkedin

Meta’s decision to shut down Spark AR and delete the work of ~600,000 creators is making me wonder what’s next for digital creators when they no longer have trust in big tech…

Related Questions

What inspired Daniella Loftus to start DRAUP?
How does DRAUP differentiate itself in the digital fashion industry?
What are some notable achievements of Daniella Loftus in the digital fashion space?
How did Daniella Loftus's education at New York University influence her career?
What is the mission behind Daniella Loftus's platform "This Outfit Does Not Exist"?
Daniella Loftus
Daniella Loftus, photo 1
Daniella Loftus, photo 2
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Location

United Kingdom