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Danielle Kraese
Shopping Editor, Humor Writer, & Author
Danielle Kraese is an experienced journalist and editor known for her humorous writing style. She studied journalism at the University at Albany, SUNY, and has contributed to various publications such as The New Yorker, McSweeney's, and The Belladonnas. Danielle is currently working as an Associate Commerce Editor at Bustle and previously held positions as a Digital Products Coordinator and Assistant at Random House. She has also worked as an Editorial Representative for Babble.Com at Disney Interactive Media Group and as a Freelance Humor Writer for Sparklife. Danielle's writing expertise spans across different genres, including entertainment, features, and humor. She is also skilled in community management and digital product coordination.
Highlights
Yesterday, I was working in a coffee shop at a table next to a high-powered CEO. I'd seen him there a few times before.
I mentioned to him that I wrote a new humor book that just came out, Deep-sea Creeps: A Field Guide to Terrible Ex-boyfriends (As Sea Creatures) 🦑
I was surprised by what I did next ➡
I confessed to him that I really wanted other people to read my book, because I thought they might like it, but I felt mortified by the whole "self promotion" thing.
As I shared all this, the CEO said nothing. He just pulled out a crisp $100 bill, blew his nose into it, and tossed it on the floor 💸
That got me thinking… what if I were to push my embarrassment aside? Clear my proverbial nasal passages of shame? What would I want other people to know about Deep-sea Creeps? Maybe...
🐙 That it takes you on an illustrated journey through 45 mystifying exes, like The Egomaniac, The Improv Star, and The Ex Who Wanted To Break Up (But Wanted You To Do It) 🐙 That it's perfect for anyone who has one or more terrible exes, or plans to some day 🐙 That it'd make a delightfully creepy gift for Galentine's/Palentine's Day 🐙 That it was written by me, a New Yorker contributor and bad-boyfriend scholar
I blurted out all of these ideas to the stoic CEO. For some reason, I was standing up now. I may have even been shouting 🗣
That's when the CEO finally cleared his throat, removed his AirPods, and said "Are you talking to me?"
Suddenly, I understood what he was trying to show me. Promoting a book is SUPPOSED to feel humiliating. That's how you know you're doing it right! 💡
I immediately got to work drafting this LinkedIn post.
But I didn’t get very far because the owner of the coffee shop told me I needed to leave. (Something about me making other patrons uncomfortable with all of my shouting. Also, in the passion of the moment, I might have taken a bite of the CEO’s yogurt parfait🍦)
Getting publicly kicked out of a coffee shop, again? That would have discouraged the old me. 🙇♀️ But now, I could see that the coffee shop owner was trying to teach me a lesson too:
By making the other patrons uncomfortable, I was bringing them down to my level.
The result? We were ALL uncomfortable. Which meant we were all in this together. Mind blown 🤯
Ever since I started thinking of things this way, self-promotion seems way less intimidating. (And I’m no longer afraid to tell people that the link to my book is in the comments 🐡 )
Agree?
#books #authors #parfaitforthecourse
They say bring your whole self to work, so I wrote about the only desk chair that's ever worked for my achy creaky back ✨👵🏻
