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Daria Danilina
Co-Founder @ Salesroom - Video Calls that Close Deals
Professional Background
Daria Danilina is a passionate professional who has devoted her career to transforming the experience of sales calls for both buyers and sellers. Her approach centers on making these interactions both enjoyable and productive, reflecting her commitment to customer satisfaction and engagement. Daria's extensive background in both entrepreneurial ventures and finance uniquely positions her to understand the nuances of customer relations in today's competitive landscape.
Daria's career began with a solid foundation in finance and operations, having held key roles in some of the leading corporations and investment firms. She served as an Analyst in Fixed Income Sales at HSBC and later acquired significant experience during her tenure as a Summer Analyst in Sales & Trading at Citi. These roles provided her with a profound understanding of market dynamics and the importance of client relationships.
As she progressed in her career, Daria leveraged her analytical skills as an Associate at Oxx VC and Hummingbird Ventures, where she was responsible for investment strategies and market assessments in fast-paced environments. These experiences not only honed her analytical capabilities but also instilled in her the importance of compelling communication in the sales process.
For several years, Daria's entrepreneurial spirit shone brightly when she co-founded Salesroom, where she served as Chief Customer Officer. In this role, she focused on enhancing customer experiences and developing strategies to revolutionize how sales calls are conducted. This position truly encapsulated her mission and vision—making sales more enjoyable for everyone involved.
Education and Achievements
Daria's impressive educational background laid the groundwork for her successful career. She earned her Master of Business Administration (MBA) in Business Administration and Management from the prestigious London Business School, an achievement that not only facilitated her understanding of business leadership but also allowed her to build a robust network of industry professionals. Her undergraduate studies were completed with a Bachelor of Science in Business Studies from Cass Business School, one of the leading business schools in the UK. Additionally, Daria participated in a student exchange program at Queen's University, which broadened her global perspective on business practices and strategies.
Daria has also made significant contributions as an Investor and Board Observer at Lightico and Codility, showcasing her ability to identify and nurture promising ventures. Her advisory roles reflect her expertise in strategy and customer engagement, further underlining her commitment to enhancing business operations. Additionally, her involvement as an MBA Intern in Strategy & Business Operations at Touch Surgery emphasized her strategic planning skills.
Achievements
Throughout her career, Daria has been recognized for her innovative approaches to business challenges and her ability to foster strong customer relationships. Her role in developing Salesroom has not only redefined the sales call experience but has also inspired many in the industry to prioritize customer engagement and satisfaction. Daria's vision for a more enjoyable sales interaction has garnered attention and respect from peers and customers alike.
Overall, Daria Danilina's journey reflects a relentless pursuit of improving business practices through innovative thinking and a customer-centric approach. With her extensive education, diverse experience across different sectors, and focus on making sales calls enjoyable, Daria stands out as a leader in her field, driving change and creativity in how sales are conducted.
Highlights
“QUITE A GOLDMINE”
That’s how a Head of Revenue who is a customer of Salesroom describes our AI Assistant
There has been a lot of negativity recently and talk of genAI “under delivering” on its lofty promise. In the span of a year we went from “AI is going to take my job” to “Thank you, next 💨 ”
GenAI is incredibly powerful, but you’re unlikely to get results straight “out of the box”
There is a learning curve to it. There is trial and error. And there are small tweaks that make all the difference to accuracy and actionability of results
It comes down to asking the right questions in the right context, with the right data set behind it
And here is how we solve it at Salesroom 👇 👇 👇
Meeting-level Assistant 🤖 First AI product we launched, answers questions based on what happened in this meeting only 🤖 Excellent way to speed up follow up emails and quickly get up to speed on what was discussed in that meeting only 🤖 Was pricing mentioned in this meeting? What’s the tech stack of the customer? When is the current call recorder up for renewal?
Tag-level Assistant 👀 Every meeting you do automatically gets tagged with the customer, rep and deal stage 👀 You run your queries based on all meetings within a tag 👀 Which questions is Eric asking most often in discovery meetings? What do we know about the prospect’s decision process from the 4 meetings we’ve had so far?
Team-level Assistant 🤝 All meetings within a certain team and timeframe get analysed 🤝 This gives the most complete picture of your but you have to be very specific with your questions 🤝 Give me 10 unique examples from separate calls of prospects describing what prompted them to book this meeting, including specific customer names
Geeky video of me going over all this live in the app below 🙌
Last week, Eric Iannello and I met with a prospective customer
You know who you are 👀 and I hope you don’t mind us sharing this 😜
It was our first meeting together and the customer came with three people, the Head of Sales, the Head of CS and an intern working on optimising their sales process & stack
In preparation for an upcoming meeting, I pulled up the engagement graph from the previous meeting, which you are seeing below 👇
What did I learn from it?
🎯 The Head of CS was by far the most engaged person in the meeting, while the Head of Sales and the interns weren’t 🎯 I am less worried about the intern but very concerned about the Head of Sales - something in our pitch clearly didn’t resonate as much with them 🎯 There were two points during the meeting where engagement dropped considerably
The good news is that despite this, we managed to progress the opportunity and book a second meeting.
So what are we doing to increase our chances for success?
✅ Focus the upcoming meeting on issues that got a lot of engagement on the first call. The graph is very useful here, especially considering that it has been a week between meetings and I don’t remember the details of the meeting such as who asked what. ✅ The Head of CS is our champion here. We sent a separate 1/1 email to them showing how CS teams specifically benefit from Salesroom during handovers - something that was too detailed to go into during the meeting but is worth while sharing to keep building a relationship ✅ The Head of Sales is a key person to convince at this stage. Something in our pitch hasn’t quite landed yet. With the Head of CS firmly in our camp, we’ll be focusing the upcoming meeting on the Head of Sales and make sure to bring them into the conversation to avoid losing their attention again.
Curious how we do this? Slide into my DMs
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
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User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.