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Darren Jacobs

Darren Jacobs is a seasoned digital marketing and sales professional with extensive international experience. He has worked across multiple markets including the UK, Singapore, and Australia, holding leadership roles in digital media and sales.12

Professional Background:

  • Currently works as Sales Director for EMEA at Zitcha in the Retail Media space12
  • Previously worked for companies like Yahoo, Publicis, iClick, and Shuttlerock1
  • Has over 18 years of experience in the digital ecosystem, spanning publisher, ad tech, agency, and creative tech sectors1

Career Highlights:

  • Worked with major media agency networks and global brands including Nestle, P&G, Unilever, Kellogg's, Diageo, Stellantis, Ford, Meta, and TikTok2
  • Has held global sales leadership roles focusing on Go-To-Market strategies and team building2
  • A former speaker at industry conferences like Dmexco, Madfest, Paris Connect, and Innovest2

Additionally, Darren is the CEO of TOCA Group, a business acquisition and management company, where he specializes in buying and selling businesses across various sectors.3

Highlights

Sep 7 · linkedin

In person events rule - part 1 🚀

Yesterday, we hosted our last Shuttlerock Sunrise Session of the year.

We were lucky enough to have Duane Holland from TikTok, Rhianne Sylvester from Zenith and Sam Holden from Axel Arigato talk about what it means to be Always In on TikTok and share their insights. Here are some key takeouts 👇🏼

1️⃣ Capturing new & emerging interests - The TikTok audience are constantly discovering interests they never knew they loved. Therefore brands need to try and immerse themselves in different communities in fun & playful ways!

2️⃣ Adopt an entertainment first strategy, rather than a category strategy.  Burberry are a great example of this: they broadened their play audiences by collaborating with Silvaniandrama to offer something truly unexpected!  https://lnkd.in/e5tzK7gj

3️⃣ Making all encounters count and creating spontaneous moments is a powerful tactic to adopt. Just adding an expected sound, changing the pace, incorporating unique transitions into your TikTok's can have a huge impact on your overall performance.

4️⃣ Take risks, don't overthink your approach and don't be afraid to fail. Even if there are negative comments, don’t let that derail your approach.

5️⃣ A big challenge for brands in the first place is to convince internal stakeholders to sign off on adding TikTok into the regular marketing. This may well be due to preconceptions around TikTok, and the content and audience - a great tip to help overcome this is to ask these stakeholders to download the app, and play around. The content is tailored to the individual, so the more you engage, the better and more relevant the experience becomes.

6️⃣ Being able to scale your content is critical. This allows you to tailor you content with the right message and creative to your community and to adopt a robust test and learn approach.

You can also learn more from this blog post we published a couple of weeks back. https://lnkd.in/eQSdCmjU

If you do want to know more, then please drop me a note and we can chat!

#tiktok #event #marketing #socialmedia #shuttlerock #lifeatshuttlerock

Sep 5 · linkedin

With the summer almost over it's not all doom & gloom unless you're a parent and now it means the kids are back in school 🤣 🤪

Either way, if you want something to look forward to, we still have some space left at our next Shuttlerock Sunrise Session on Sept 20th where our panel will discuss how to unwrap the potential of creative in the critical festive season. Our brilliant panel will be made up of 👇🏼

Nikki H. from Meta John Manning from ao.com Patrick Marsden from DemandMore

To help spread a little early Christmas cheer, all attendees will be eligible for a free 15 min virtual creative consultation with our lead designer from EMEA to help you get prepared 🚀

Sign up via the link below to reserve your spot, and find out about booking your Creative Consultation

https://lnkd.in/dKrgY2wx

#creative #event #london #socialmedia #meta #advertising #paidmedia #paidsocial

Related Questions

What are some of Darren Jacobs' most notable achievements at Shuttlerock?
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What is Darren Jacobs' background in Retail Media?
Darren Jacobs
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Location

Brighton, England, United Kingdom