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Darren Wilson
Fractional CMO | Board Advisor
Darren Wilson is a Fractional Chief Marketing Officer (CMO) with extensive experience in helping mid-market brands enhance their marketing processes and grow revenue. He operates on a project basis, typically managing only 2-3 clients at a time to ensure focused attention and tailored strategies for each business he supports.25
Professional Background
- Role: Fractional CMO and entrepreneur
- Experience: Over 23 years in various marketing and leadership roles, including positions as President and CMO.4
- Education: Attended Kansas State University.2
Services Offered
Darren specializes in:
- Strategic Marketing: Developing comprehensive marketing strategies for businesses that may not have formal marketing plans.
- Leadership: Providing guidance and mentorship to existing marketing teams to enhance their effectiveness.
- Project Management: Leading marketing efforts during critical periods such as product launches or organizational transitions.13
His approach allows companies to access high-level marketing expertise without the commitment of hiring a full-time executive, making him a valuable asset for businesses looking to scale efficiently.
Highlights
We are hiring a Marketing Manager at Gawley Plastic Surgery! Know anyone who might be interested?
22 Thoughts from the "father of advertising" David Ogilvy. Technology and trends change - leadership principals hold true.
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You have a first class mind. Stretch it.
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The longer your memos, the less likely they are to be read by men who have the power to act on them.
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Permanent success has rarely been built on frivolity. People do not buy from clowns.
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Only First Class business, and that in a First Class way.
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Get rid of sad dogs who spread doom.
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Pick a subject and make yourself an authority on it.
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The more you tell the more you sell.
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We have a habit of divine discontent with our performance. It is an antidote to smugness.
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Big ideas are usually simple ideas.
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Search all the parks in all your cities; you'll find no statues of committees.
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You aren't advertising to a standing army; you are advertising to a moving parade.
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Great industrial leaders are always fanatically committed to their jobs. They are not lazy, or amateurs.
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In the best companies, promises are always kept, whatever it may cost in agony and overtime.
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Tell the truth, but make the truth fascinating.
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Tolerate genius. There are very few men of genius. Almost without exception they are disagreeable.
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We prefer the discipline of knowledge to the anarchy of ignorance.
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Don't bunt. Aim out of the park. Aim for the company of immortals.
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Pay peanuts and you get monkeys.
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We make advertisements that people want to read. You can't save souls in an empty church.
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Do not tolerate incompetence. It is demoralizing for professionals to work alongside incompetent amateurs.
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Talent is most likely to be found among nonconformists, dissenters, and rebels.
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I admire people who work with gusto. If you don't enjoy what you are doing, I beg you to find another job. Remember the Scottish proverb, "Be happy while you're living, for you're a long time dead."
#advertising #business #leaders
