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Dave Cohen
Software Engineer | tutorialinux on YouTube
Dave Cohen is the Chief Marketing Officer (CMO) at DON'T QUIT! Sports Nutrition, based in the New York City Metropolitan Area.1 Here are some key details about his background and experience:
Professional Experience
Dave Cohen is a senior marketing professional with 25 years of experience in developing and activating integrated sports and entertainment marketing partnerships.1 His areas of expertise include:
- Brand Marketing
- Sports Marketing
- Entertainment Marketing
- Athlete Marketing
- Influencer Marketing
- Grassroots/Event Marketing
- Digital Marketing
- Social Media
- Sponsorship
- Public Relations
Current Role
As CMO at DON'T QUIT! Sports Nutrition, Dave has been in this position since March 2023.1 DON'T QUIT is described as one of the fastest-growing sports nutrition brands, offering clean and healthy sports energy and hydration drinks, protein drinks, and upcoming adult nutrition shakes.1
Company Background
DON'T QUIT! Sports Nutrition is backed by notable investors and partners, including:
- Keurig Dr. Pepper
- Madison Square Garden
- L Catterton
- Sweetwater Private Equity
- LA Libations (beverage incubator behind brands like Body Armor and CORE Water)
The brand also has partnerships with prominent athletes and fitness personalities, such as NFL players Damar Hamlin and Saquon Barkley, and Peloton Instructor Kendall Toole.1
Previous Experience
Before his current role, Dave held several significant positions in the sports and marketing industry:
- EVP Marketing & Strategic Partnerships at X2 PERFORMANCE® (2021-2023)
- VP Global Marketing at MISSION (2010-2016)
- VP Global Partnerships at AEG (2008-2010)
- Business Development at Creative Artists Agency (2007-2008)
- Various roles at Madison Square Garden and NBCUniversal Media
Education
Dave Cohen holds a Bachelor of Science in Sport Management from the University of Massachusetts, Amherst, which he completed between 1994 and 1998.1
Awards
He was recognized as Sports Marketer of the Year by NY Sports Journalism in January 2013.1
Highlights
Thrilled to finally announce our Multi-Year/Multi Media Strategic Partnership with iHeartMedia . As our DON'T QUIT! Sports Nutrition retailer footprint continues to expand, we will maximize iHeart’s premiere media assets to build our brand awareness and drive foot traffic to our retail partners. Here we go! Mark French Chad Cunningham James Block Adam Beier, MBA Sarah Vinall Brandon Fricke Joe Robinson
Proud to share the latest installment of our "Persevering Profiles" series. In this feature, DON'T QUIT! Sports Nutrition and Peloton Star Kendall Toole shines the light on Jose Rubio. Jose’s real life “DON’T QUIT” story starts when he witnessed the death of his father (his best friend) in a tragic accident while helping a neighbor repair his car. This incident forced Jose into a deep depression, and he nearly took his own life. Jose was saved by the Alta Warrior Program where he spent 20 weeks enduring the intense physical and mental challenge it requires to go from “never being in a fight” to competing in his first Mixed Martial Arts bout. The program completely changed Jose’s life and his life’s mission is now to “pay it forward” to others who have experienced traumatic events, by inspiring them to “Never Quit.” Visit dontquit.com to nominate your local Persevering Hero. Mark French Chris Cyronek Marcus Kowal
