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David Herrin

Head of Content Analytics at United Talent Agency

David Herrin is a passionate professional with an extensive background in data-driven research analysis and insights for the entertainment industry.

His journey began with a focus on extracting meaning from Big Data but has evolved to studying shifts in consumer behaviors and emerging trends in content consumption.

David has a history of success in the entertainment sector, showcasing expertise in digital strategy, quantitative and qualitative research, forecasting, predictive analytics, and competitive analysis.

He is the innovator behind PreAct, a tool developed to track social media impacts on new movie releases, which brought him recognition in the New York Times in 2011.

As a thought leader, David has shared his knowledge and insights as an adjunct professor at USC, panelist at various industry tradeshows and conferences, and guest speaker at USC and the Annenberg School for Communications and Journalism.

He describes himself as a 'data-wonk', storyteller, and an east-coaster, known for his determination, listening skills, ability to work individually or as part of a team.

David holds a Bachelor of Art (BA) in History from the University of Pennsylvania and a Master of Business Administration (M.B.A.) in Statistics from Villanova University.

Currently, David Herrin serves as the Head of Content Analytics at United Talent Agency, with previous roles as the Head of Research and Assistant at the same organization.

Highlights

Mar 9 · Bloomberg
Studio Behind 'Everything Everywhere All at Once' Is New King of ... - Bloomberg
Studio Behind 'Everything Everywhere All at Once' Is New King of ... - Bloomberg
Dec 15 · The New York Times
Covid News: Pfizer to Seek Approval for Boosters for 16- and 17-Year-Olds - The New York Times
Covid News: Pfizer to Seek Approval for Boosters for 16- and 17-Year-Olds - The New York Times
David Herrin
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Location

Beverly Hills, California