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David Lau

Brand Strategy & Digital

David Lau is a marketing professional with extensive experience in brand strategy and digital marketing. He served as Sr. Director, Brand Strategy & Digital at Wavemaker from March 2017 to July 2022, a period of 5 years and 5 months.1 Currently, he holds the position of Senior Director, Strategic Planning at Goodway Group, a role he has been in since July 2022.1

Throughout his career, David has worked for several prominent companies in the marketing and media industry:

  1. Mediavest | Spark: Activation Manager (May 2015 - March 2017)
  2. Dentsu Aegis Network: Buyer, National Video Activation (June 2014 - May 2015)
  3. UM WW: Senior Associate, Integrated Investment (January 2012 - June 2014)

David's educational background includes attending Cornell University, though specific degree details are not provided.1

He has also obtained several professional certifications, including:

  • Imparture Social Media Marketing
  • KidAware from SuperAwesome
  • CTV Is for Everyone: A Buyer's Guide to Connected TV from SpotX
  • Multiple certifications from The Trade Desk Edge Academy
  • Adelphic Programmatic University: Software Essentials from Viant Technology

These certifications demonstrate his commitment to staying current with industry trends and technologies in digital marketing and advertising.1

Highlights

Jul 15 · TechCrunch
Europe’s Game Sector Gets New Seed Fund Raised By LVP, Backed By Nexon, Zynga CEO, Wargaming - TechCrunch
Europe’s Game Sector Gets New Seed Fund Raised By LVP, Backed By Nexon, Zynga CEO, Wargaming - TechC

Related Questions

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How has David Lau's experience at Mediavest Spark influenced his career?
David Lau
David Lau, photo 1
David Lau, photo 2
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Location

Denver Metropolitan Area