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Louisa Wong

Chief Executive Officer

Louisa Wong is an experienced executive in the advertising and media industry who served as Chief Executive Officer of Extreme Reach from May 2023 to August 2024.15 She joined Extreme Reach from Wavemaker, where she was CEO of The Americas Region from 2020 to 2023.13

Wong has a diverse background in the advertising and media sector:

  • Prior to Wavemaker, she held the position of COO at Carat USA.1
  • Her career began in London and includes executive roles across the Dentsu Aegis Network.1
  • She also served as Head of Network Advertising at Sky.1

During her tenure at Extreme Reach, Wong:

  • Led the company's global enterprise solution, which operates in 140 countries and 45 languages.1
  • Oversaw services for 93 of the top 100 global advertisers.1
  • Managed $150 billion in video ad spend globally.1

In May 2024, Wong was appointed to the Ad Council Board of Directors, joining other top executives to address critical social and health issues through communications.24

Wong stepped down from her role as CEO of Extreme Reach (rebranded as XR) in August 2024, after playing a key role in laying the groundwork for future growth and unifying the organization with the launch of the XR brand.5

Highlights

Adtech execs keep leaving. It's a sign of a new era. - Business Insider
May 13 · adweek.com
XR Extreme Reach CEO Louisa Wong Appointed to Ad Council ...
XR Extreme Reach CEO Louisa Wong Appointed to Ad Council ...
May 1 · businesswire.com
XR Extreme Reach CEO Appointed to Ad Council Board of Directors
XR Extreme Reach CEO Appointed to Ad Council Board of Directors
May 12 · adweek.com
Louisa Wong Named CEO of Extreme Reach - Adweek
Louisa Wong Named CEO of Extreme Reach - Adweek
Feb 1 · aesc.org
Louisa Wong Recieves the 2024 AESC Commitment to ... - AESC.org

Related Questions

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Louisa Wong
Louisa Wong, photo 1
Louisa Wong, photo 2
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Location

New York City Metropolitan Area