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David Mausolf

Vice President, User Acquisition Marketing at FoxNext Games

David Mausolf is a seasoned growth executive with extensive experience in the mobile gaming, travel, and transportation industries. He served as Vice President of User Acquisition Marketing at FoxNext Games, which was later acquired by Disney.1 In this role, he was responsible for delivering profitable growth for FoxNext's mobile game titles, including growing Marvel Strike Force to over $150M in revenue within its first year of launch.1

Prior to FoxNext, Mausolf held leadership positions at Lyft, including Head of Acquisition Strategy and Head of Passenger Acquisition.1 He played a crucial role in reducing customer acquisition costs and building internal media mix modeling and reporting analytics groups.1

Mausolf's career also includes experience at Expedia Group, where he managed online marketing and display portfolios for Hotwire.1 He holds a BA in International Business and Finance from Eckerd College and pursued additional studies in Management Science and Engineering at Stanford University.1

Currently, Mausolf is the co-founder of Apex Growth, a technology-first marketing agency that specializes in SEM, SEO, and mobile user acquisition.1 His expertise lies in building and leading cross-functional teams, managing substantial media budgets, and spearheading successful growth initiatives in product management.

Highlights

Jul 12 · linkedin

I run a remote team and I hate Slack.

I don't ever login because I dread the endless threads and pings.

And I’m convinced most remote tools don’t actually make remote work better.

So when my co-founder suggested we try using Roam?

I thought: 0% chance.

But when he explained the concept a little more, I was intrigued.

Because while I’d never trade remote work for anything, I miss random office interactions.

Roam is a Cloud HQ that replicates the in-office experience of random bump ins, which no other tool has really solved to date.

Scheduled Zoom calls just aren’t the same as swinging by a coworkers cubicle to discuss an idea. Or meeting for a chat in the breakroom over lunch.

But Roam allows for agenda-free check-ins.

I love that I can "knock on Dave's door", do an audio-only call, and just catch-up without needing to schedule a formal meeting. And you get to control how much — or little — you interact.

Since we adopted it I’ve noticed my conversations with team members have become more personal.

Just human to human asking: How are you?

I get to hear about what’s going on in their lives. How their kids’ sporting events went. What show they’re binging.

For anyone craving more real, authentic updates vs. scheduled 1:1s… I highly recommend it.

Full disclosure: I don't get paid for this.

Just wanted to share a tool that I’ve actually found beneficial for remote teams. 👍

Feb 21 · linkedin

Help Needed:‼️ I'm working on a new project in the marketing analytics 📈 space right now. Before I spend too much additional time I'm looking to validate this is an actual problem worth solving for.

I'm looking to talk to other Marketing Leaders (Director - CMO) that manage under $500k 💰 in marketing spend, and use Google Data Studio, Google Sheets, Looker, or Tableau for reporting.

I only need 30-minutes of your time. In return, I’m offering a free 1-hour marketing consultation 🤔💭🧠💡 on a specific area of your marketing program you’re looking for feedback on.

If you are interested or know someone who might be, feel free to DM me or shoot me a note at [email protected].

Related Questions

What are some key strategies David Mausolf used to grow Marvel Strike Force?
How did David Mausolf transition from Lyft to FoxNext?
What challenges did David Mausolf face when starting Apex Growth?
How did David Mausolf's background in international business influence his career in marketing?
What lessons did David Mausolf learn from his time at Lyft?
David Mausolf
David Mausolf, photo 1
David Mausolf, photo 2
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Location

Greater Los Angeles Area