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David Quan
Running Pilot.com.au at Eucalyptus
David Quan is a multifaceted professional known for creating engaging investing content on YouTube.
He holds a Bachelor of Applied Finance with a Bachelor of Commerce, specializing in Accounting and Finance from Macquarie University.
David has an extensive professional background with roles in various organizations including Eucalyptus, YouTube, Seicho, Academy Xi, Deloitte Australia, Stanford ASES, Aligned Funds Management, Commonwealth Bank, and ECFS Economics, Commerce and Finance Society at Macquarie University.
His experience includes positions such as Growth Lead, Content Creator, Co-founder, Product Manager, Startup Weekend Winner, Graduate, Events Director, Intern Analyst, Summer Tax Analyst, Financial Planning Intern, and President.
David Quan's expertise spans across growth strategies, search engine optimization (SEO), conversion rate optimization (CRO), e-commerce, finance, and accounting.
He is passionate about sharing his knowledge through non-boring investing videos on his YouTube channel.
Highlights
At TikTok’s MAU growth rate (chart below), it’s inevitable that if they can continue to grow at double digits, TikTok will have more MAUs than Meta (Facebook, Instagram, and Whatsapp combined).
This is why we’ve put a lot more emphasis on learning how to be TikTok proficient in growth, both in organic and paid media.
While we’re getting better at paid media in TikTok, organic is barely tapped.
I think the brands that are good at it will create such a big separation that eventually brands that are bad at it won’t catch up.
It’s natural that over time, social media platforms won’t reward organic distribution as handsomely as once did in the beginning, therefore making it much much more difficult to catch up when the social media platform is more mature.
Part II. in comments 👇
A 30-second ad in the National Football League (NFL) Super Bowl now costs USD $7 million.
Using Wikipedia’s inflation-adjusted records, I’ve created a CPM chart against NFL viewership.
Since 2011, NFL viewership went sideways, but CPM has grown from $32 to a whopping $62.
Is the growth in CPM a representation of the audience being more valuable?
Or has our dollar devalued so much that it now costs us $62 to buy the same impressions as 10 years ago? #nfl
