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David Lamont

20+ international experience in marketing, sales, and product development for both start-ups and Fortune 500 firms within B2B environments.

Professional Background

David Romero is a distinguished international marketing and sales strategist, boasting over two decades of expertise in propelling revenue generation, amplifying market share, and crafting market-leading brands in B2B environments. His comprehensive experience spans across both start-ups and prestigious Fortune 500 companies, where he has left an indelible mark on the marketing landscape.

As the Chief Marketing Officer at Marketingsage, David led the charge in formulating innovative and cost-effective strategies that not only developed new products but also reinforced market positions and vastly improved sales leads. His pioneering techniques resulted in a remarkable tripling of productivity, significantly accelerating sales performance. David’s thought leadership and industry insights culminated in the publication of his paper on winning product reviews in the reputable Sales and Marketing Excellence magazine, further solidifying his reputation as a leading voice in marketing strategies.

Previously, David served as the Director of Worldwide Distribution Market and Sales Development at IBM, where he undertook the challenge of supporting sales growth in a dynamic market that amounted to $8 billion. During his tenure, he achieved an impressive 21% growth in sales over a mere three years, securing himself a place among the top 10% of IBM employees on two occasions. His unique program increased the effectiveness of co-op marketing funds from 50% to 90%, showcasing his ability to drive performance and efficiency.

As Vice President of Marketing and Sales at Everdream, now part of Dell, David made strategic pricing and positioning decisions that raised prices, improved margins, and stimulated sales. His efforts led to enhanced relationships with vendor channels, as he successfully signed OEM customers and secured an invaluable investment agreement with HP. Under his leadership, the company was honored with the “Best Channel Strategy” award and numerous editor’s choice accolades, affirming his impactful contributions to the brand.

David’s prowess in management is notable, having recruited, trained, and motivated a dynamic team of 22 sales and marketing professionals who thrived under his guidance. His earlier role as Vice President at Vicom Systems saw him launch flagship products and pivot the company from a reseller to an OEM strategy, all while optimizing operations to achieve profitability in challenging market conditions.

Throughout his career, David has been the recipient of numerous prestigious marketing awards, including accolades for business excellence, innovation in marketing, and the coveted salesperson of the year award. He boasts two patents and has received multiple editor’s choice awards, emphasizing the exceptional products, services, and ideas he advocates.

Education and Achievements

David Romero's academic journey began at the prestigious University of Limerick where he pursued a Bachelor's Degree in Business Studies with a focus in Marketing. His dedication and commitment to excellence saw him graduate at the top of his class, setting the stage for a successful career in marketing.

David’s professional journey is dotted with numerous achievements and recognitions that speak loudly of his capabilities. His analytical mindset, combined with creative marketing strategies, has not only distinguished him in the competitive world of sales and marketing but has also earned him respect and admiration from peers and industry leaders alike. He has not only contributed to the growth of his organizations but has also significantly impacted the industry at large.

Achievements

  • Chief Marketing Officer at Marketingsage: Led innovative strategies that tripled productivity and secured a publication in Sales and Marketing Excellence.
  • Director, Worldwide Distribution Market & Sales Development at IBM: Achieved a remarkable 21% sales growth in a challenging $8 billion market, recognized among the top 10% of IBM employees for outstanding performance.
  • Vice President, Sales and Marketing at Everdream: Improved pricing and positioning strategies leading to increased margins and sales; secured major investment from HP.
  • Vice President at Vicom Systems: Successfully launched flagship products and transitioned organizational strategies to achieve profitability.
  • Various honors: Recipient of multiple awards including best of business, marketing excellence, and salesperson of the year; holds two patents and numerous editor’s choice awards.

In summary, David's extensive background in international marketing and sales, combined with his impressive educational credentials, showcases his capacity to deliver results and create value in any organization he is a part of. His strategic foresight and dedication to excellence make him a commendable figure in the marketing realm.

Related Questions

How did David Romero develop his expertise in international marketing and sales strategies?
What specific strategies did David employ at Marketingsage to triple productivity and accelerate sales?
How did David's role at IBM influence his approach to distribution market development?
What challenges did David face while transitioning Vicom Systems towards profitability during a recession?
What lessons can other marketing professionals learn from David's successful pricing and positioning strategies at Everdream?
David Lamont
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Location

Ireland