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David Ross
Sales Leader - Energy & Utilities Specialist - Energy Transition - Future of Work - CX - UX - EX
David Ross is currently the Strategic Account Director at Forrester, where he focuses on managing key accounts and driving strategic initiatives. He has a strong background in sales and account management, having held significant roles in various organizations throughout his career. His expertise lies in leveraging insights to enhance client relationships and drive business growth.
Professional Background
- Current Role: Strategic Account Director at Forrester
- Previous Experience: David has worked in various capacities that emphasize strategic sales and account management, although specific previous roles are not detailed in the available sources.
Education
David Ross is an alumnus of Glasgow Caledonian University, which contributes to his professional qualifications and expertise in the field.
LinkedIn Presence
David is active on LinkedIn under the username emeasalesdirector, where he shares insights related to his work and industry trends. His profile indicates a robust professional network, with over 500 connections, reflecting his engagement in the business community.
Overall, David Ross's role at Forrester positions him as a key player in driving strategic initiatives and fostering client relationships within the organization.
Highlights
EMARKETER Take a look at our collection of reports published last week from 5 to 9 August 2024.
1️⃣ Social Health Influencers – Healthcare and Pharma Brands Are Leaning Into the Creator Economy Consumers are more frequently connecting with health influencers on social media platforms. Healthcare and pharma brands must refine their strategies for partnering with creators. Rajiv Leventhal Report: https://lnkd.in/ehKmdJPS
2️⃣ Mexico Ad Spending 2024 – How the Paid Media Mix Is Evolving in Latin America’s Most Digitally Penetrated Ad Market With a projected $5.58 billion in digital ad spending in 2024, Mexico’s digital ad market is the second-largest in Latin America after Brazil. Matteo Ceurvels Report: https://lnkd.in/ebqKrHRh
3️⃣ US Time Spent With Media H2 2024 Update – Sub OTT and YouTube Are Trending Up, but Social Network Time Has Reached Its Peak Time spent with media in the US is a constantly shifting panorama, though not to the extent seen during the pandemic. Our midyear 2024 forecast is largely in line with our initial estimates, but several important thresholds—like social media peaking and mobile usage surpassing 4 hours—are on the horizon. Ethan Cramer-Flood Report: https://lnkd.in/e-5C7vGc
4️⃣ Tech Trends H1 2024 – 5 Forces Shaping Consumer GenAI Adoption Generative AI (genAI) integration into digital ecosystems will drive consumer adoption of AI technology. AI is becoming a powerful force in daily digital interactions, influencing how US consumers live, work, and shop. Jacob Bourne Report: https://lnkd.in/e-W7Qfxz
5️⃣ Commerce Media Explainer 2024 – Can the Success of Retail Media Translate Into New Arenas? On the heels of explosive growth in spending on retail media networks (RMNs), nonretail verticals are adapting the media model in an effort to monetize their own first-party data. Sarah Marzano Report: https://lnkd.in/ei3YTy_b
6️⃣ Programmatic Advertising Forecast and Ad Tech Trends H2 2024 – Retail Media and Other Walled Gardens Still Have the High Ground With Cookies in Play Programmatic’s share of the US display ad market continues to inch upward, despite ongoing disruption from privacy changes. Evelyn Mitchell-Wolf Report: https://lnkd.in/esd_h-Ci
7️⃣ Canada Ecommerce Forecast 2024 – Ecommerce Sales Penetration Reaches a Ceiling Our annual report on ecommerce in Canada highlights our most recent forecasts for total retail, ecommerce, and mcommerce sales. We also detail the number of digital buyers in the country by age and provide sales estimates for the dominant Amazon. Paul Briggs Report: https://lnkd.in/evxSzW7m
EMARKETER
Our latest suite of reports published from 22 – 26 July 2024.
1️⃣ Infopack: Pets 2024 – Online Sales of Pet Products Skyrocket as Consumers Shift to Digital Ecommerce has become a dominant sales channel in the pet industry, fueled by convenience and a broad range of online offerings. By 2028, nearly half of pet products sales will come from ecommerce. Amy Rotondo Report: https://lnkd.in/eYNT88ym
2️⃣ Latin America Ad Spending 2024 – Mobile, Video, and Retail Media Fuel Digital’s Continuing Ascent Latin America’s digital advertising industry will continue to grow unabated in 2024, thanks to double-digit gains in video and retail media ad spending. Improving economic conditions in Brazil and Mexico will also help take the regional market to new heights, offsetting contractions in Argentina and less robust growth in smaller markets like Peru. Matteo Ceurvels Report: https://lnkd.in/etsRe5XZ
3️⃣ How CMOs Are Successfully Mastering the Expanded Role – Leading With Confidence CMO Series We interviewed marketing executives Kate Kenner Archibald from Dash Hudson, Natalie Bastian from Teads, Laura Brooks from Made by Nacho, and Kate Jhaveri from TikTok to discuss their evolving roles, expanding responsibilities, and the challenges they face. Kelsey Voss Report: https://lnkd.in/e6KzuVKF
4️⃣ The Marketplace Opportunity – Market Insights for B2B Sales Teams The share of US retail ecommerce sales transacted via marketplaces continues to rise and will reach nearly 40% by 2028. Sky Canaves Report: https://lnkd.in/e7m5a4tW
5️⃣ Time Spent With Connected Devices 2024 – Mobile Still Leads, but CTV Is Catching Up The average US adult will spend more than 8 hours per day on digital media this year, with about half of that time spent on mobile devices and more than a quarter on CTV. Yory Wurmser Report: https://lnkd.in/eXiS3stj
6️⃣ Germany Time Spent With Media 2024 – Traditional Media Still Dominates, but Digital Is Gaining Fast The media environment in Germany continues to be dominated by traditional media, as the country’s aging population shapes the narrative. That said, time spent with traditional media will slowly decline, while digital will pick up the slack, leading to stability in overall media time. Bill Fisher Report: https://lnkd.in/e75Nn2Nt
7️⃣ US Social Media Users and Buyers by Generation 2024 – Gen Zers Lead the Pack in Social Media Usage, but Some Platforms Are Reaching Saturation Social media use continues to increase across generations, although some platforms are beginning to experience saturation with Gen Zers. Paola Flores-Marquez Report: https://lnkd.in/eK8eg4Rr
