Suggestions
David Rush
Founder, CEO at SmallWorld
David Rush is an accomplished entrepreneur and SaaS go-to-market leader, currently serving as the Founder and CEO of SmallWorld, a software designed to enhance lead generation and provide executive-level access to target prospects.
Before establishing SmallWorld, David excelled as the Chief Revenue Officer at DialogTech, a prominent voice analytics firm. During his tenure, he managed a large team focused on driving commercial growth and client retention.
Prior to DialogTech, David founded Earshot, an acclaimed social media listening platform catering to major enterprises like Anheuser-Busch, United Airlines, and Spotify. His innovative work at Earshot led to the creation of a patented Decibel Level scoring system and successful partnerships with industry players such as IBM Watson and Sprinklr.
With a history of executive and sales leadership roles across successful SaaS and data/analytics companies, David has a proven track record of contributing to companies with notable exits. Notably, he was instrumental in the sales management team at Akamai, playing a key role in driving the company towards record revenues and an eventual IPO.
Aside from his professional endeavors, David actively engages as an investor and advisor to various startups, offering guidance on defining go-to-market strategies and execution plans.
David Rush pursued his BBA with a focus on Marketing at Southern Methodist University, laying a strong educational foundation for his career in business and technology.
David's professional journey includes roles such as Founder, CEO at SmallWorld; Chief Revenue Officer at DialogTech; Founder, CEO at Earshot, Inc.; Managing Partner, Co-CEO at Sopris Partners; Vice President, Sales at Iconoculture, Inc.; Vice President of Sales, West at PostX Corporation; Regional Vice President of Sales at Akamai Technologies; Senior Account Executive at Gartner Group; Account Executive at Xerox Corporation; and Marketing Intern at Dallas Stars.
Highlights
What makes SmallWorld’s High Priority account feature better than a spreadsheet?
▶ Intelligent sorting of accounts based on # of relationships, work history, location, and other variables ▶ Smart notifications via Slack or email to connectors who have verified relationships at those high-priority accounts
▶ Ability for connectors to see the reason for the priority and offer help or a suggested introduction directly routed to the covering AE
▶ SmallWorld Relationship AI finds new relationships and 3rd degree paths through the executives who work at High Priority accounts
▶ Connector dashboard updates dynamically as accounts get reprioritized every day, week, or month ▶ Gives connectors the ability to see the status and outcomes of their suggested intros as they make their way through the pipeline
There are many ways to measure product-market fit (retention, usage, expansion, etc.) but one of the best is when former customers bring you into their new company.
It’s a strong signal that you’re solving a real business problem with evidence to show ROI and impact to justify the investment in your solution.
It also inspires other customers to learn more about best practices and methods to get the most value from your product. And helps identify who could be an important member of your customer advisory board someday.
NRR, MAU's, etc. are all great to measure, but finding product advocates creates the momentum to help drive true product-market fit.
